Creative Storytelling – Key To Online Video Ads
The online video audience is fundamentally very different than the regular TV audience. The online audience is social and wants feedback on everything they say instantly. They want to be part of the conversation about the brands that interest them. They want updates and posts about everything and everyone in their lives. They are not just hanging out on their couch and watching programs with interruption-based TV commercials – they want to participate. They want to be challenged, entertained, moved, and delighted. They love creative storytelling about their favorite organizations, community heroes, and the companies they do business with. As a business owner, you want to embrace this audience.
Here some facts that you might find quite startling: Did you ever search “fastest growing online ad format”? Well – it’s VIDEO! In fact, people who view web videos are 64% more likely to make a purchase than those who don’t, according to Comscore. A recent Forbes report states that 59% of senior executives prefer to watch video instead of reading text and 80% are watching more online videos today than they were only a year ago. In a 2012 keynote address at CES, YouTube’s VP of Global Content, Robert Kyncl, predicted that video would soon be 90% of Internet traffic. It would appear all signs are pointing toward that reality. Therefore, it is no surprise that Social Media Examiner reported that 76% of marketers say they plan to add more video to their marketing effort. Be brave and unafraid – tell your story with creativity and join this online world!
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