Blog

The Cheapest Service Is Never The Best Solution

Quality, creativity, and innovation come at a cost but it’s worth the price. As a business owner who has been working with clients in the B2B sector for over 20 years, I can tell you that the best services and products are never the cheapest. Whether the client is a non-profit, academic, technology, or manufacturing business, over and over […]

4 Embarrassing Corporate Sales Video Mistakes You Better Not Make

How to impress your audience with a corporate sales video

Corporate video presentations have been around since the early 1980′s but they didn’t become a phenomenon until the late 1990′s when costs for video productions became more affordable.

However, corporate videos are far from becoming a commodity. The reason is because many corporate video productions are actually pretty bad. As I […]

The Biggest Problems With Corporate Video Presentations And How To Fix Them

How to stand out with a memorable multimedia video at your next presentation

Corporate multimedia presentations and videos are a critical communication tool with clients, investors, financial directors, and staff members. These videos are used by businesses to highlight your brand, values and commitment to clients and employees. Today’s technology and our creative approach lets us create videos with a […]

How Do You Price My Video And How Long Will It Take To Get It?

Video productions are unique to every client. There are components to each video that are specifically designed for you, your viewer and your goals. Basically, if you can imagine it, we can create it. But will it fit your budget? Videos can cost as little as $500 and as much as $50,000, it can be done in a week, […]

The Anatomy Of Great Software Demo Videos

4 Critical Points You Need To Know About Creating Software Demo Videos
The objective of any software demo is making potentially abstract and difficult concepts easy to understand. Depending on the software for which we are creating a demo (or training) video, it can be a relatively complicated concept. 

However, the use of motion graphics and multimedia is particularly appropriate for software […]

How To Avoid Death By PowerPoint – Multimedia Presentations

Why You Need More Than Bullet Points And A Slideshow – Utilizing Multimedia Presentations
PowerPoint presentations are still perceived to be an effective communications tool but it is not what most spectators expect to see in 2014. In other words, a slow slide-by-slide presentation can lead to viewer fatigue and boredom. Many people have seen too many PowerPoint presentations and […]

4 Powerful Ways To Turn A Boring Training Video Into A Motivational Video

A Beginners Guide To Online Training Video Production
Let’s face it, we all had to sit through a boring training video at some point during our career. The biggest challenge was trying to stay awake. The fact is that many training videos can be boring. The question is how do we transform an employee training video into motivational training video. […]

Why We Love The Easthampton Chamber (And You Should, Too!)

3 Things That Surprised Us The Most
Maybe you have heard of your local chamber, the Greater Easthampton Chamber of Commerce, but you are not a member. When asked why your business is not yet a member, you can’t really answer the question.

I was in the same boat until about two and half years ago. Back in November of […]

How To Keep Them Awake – Corporate Training Video Productions For Northampton, MA Based Businesses

Creating Professional Training Videos
If you have ever been assigned the task of creating training videos for your company or department then you know it’s hard work and can be enormously challenging. The subject matter, which is being covered in the training video production may be rather complicated. Keeping viewers engaged is typically difficult to do. If your audience is […]

Training Video Productions And Videographers For Springfield and Western MA Based Businesses

Training videos to motivate and train your workforce
When producing training videos for companies in our service areas in Western Massachusetts we have observed that today’s companies are under significant pressure to educate, train, and motivate their employees.
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Often these pressures are driven by changes in the law, client preferences, or competitive market conditions. These demands […]