How to find a video production company in Western Massachusetts and enjoy the process You have made the decision to hire a video production company or videographer for your next video project. You know you need professional help but you don’t exactly know where to start. The task of how to find a video production company in Western Massachusetts does not have […]
Locally produced travel photography and music, a delightful match for eyes and ears
During my work as a video creator in Western Massachusetts, I often get to travel to areas which I normally may not have an opportunity to visit. Ironically, one of my favorite cities to capture both on video and with photography is actually right in our own […]
Behind the scenes of the July 2014 Easthampton Chamber Video Spotlight
We enjoy all our video shoots because it’s our passion.
However, for the July 2014 Easthampton Chamber video spotlight we had the opportunity to add some secret sauce to the video making recipe to give the final result a little extra zest. We spoke with the 2013 President’s Award Winner, […]
So you got a proposal from that great video production house you researched and met with. What next?
First off, read through the whole proposal. The entire scope of your project should be outlined, the contact people from your office and the videographer’s office should be identified, and the delivery method of the final video should be mentioned. Did you […]
Do you like to travel?
Whenever we have an opportunity to create travel videos we like to post and share them. Here’s a selection of video blogs and destination videos created by eTown Videos. Please “Share” and “Like” if you enjoyed these video selections.
Overcoming Barriers to New Technology Adaptation through Web Video
I have been selling and marketing technology services and products for over 20 years. Based on my own experience and working with clients in the technology sector, one of the biggest obstacles we have to overcome during the sales process is the fact that technology is usually invisible. Most clients only […]
Web video commercials using testimonials
In the online world trust is a central issue. Additionally, for a prospective client it is easy to loose interest in a website having an endless array of choices to click. As a video production company, one of our tasks is to help businesses persuade their prospective clients to stay on their website. This process […]
Located in Springfield, MA? Need help with a video production project?
Lucy’s company is located in Springfield, Massachusetts and her employer needs a web video to explain their products. She’s wondering if she should hire a local videographer or a video production company?
The video production company she’s considering has a great website, an impressive portfolio, and a lot of experience. The videographer says she […]
3 Tips to maximise your video marketing ROI
Peter Drucker once noted: “Nothing happens until someone sells something”. If your business is in the selling business, and who isn’t in one way or another, then you need to advertise. Word of mouth alone may not be enough.
When we began producing promotional videos in 2006 for Western Mass businesses, promotional videos […]
How Western Massachusetts businesses merge modern marketing and web video
As a video production company, we have been helping businesses in Western Massachusetts incorporate marketing videos into their online marketing strategies for several years. The following three areas have emerged as important marketing components:
Web Videos For Mobile Marketing
25-45% of all web traffic comes from mobile devices and there’s indication that […]