The biennial Art in the Orchard 2015 in underway. I have been looking forward to the event for weeks and I know so have many others from far and near. Art In the Orchard, which is open all day from August 15 – October 31, 2015, is a walking sculpture trail which winds through fruit gardens of Park Hill Orchard in […]
If you are creative and passionate about video production we would love to hear from you
eTown Videos is a growing video production company based in Southampton, MA. We produce innovative video creations throughout the United States. We serve the corporate, business, academic, and non-profit sectors. We film throughout the United States, however, our most immediate need for videographers and filmmakers […]
Nashawannuck Pond Boardwalk Easthampton MA – Closer or Further From Nature?
Today, I use my blog space discussing a different matter other than the usual video production related content.
Easthampton, MA just opened a major recreational project to the public on June 2, 2015. The official ribbon-cutting ceremony with Mayor Karen Cadieux will be on Saturday, June 13, 2015, and will coincide with […]
3D Animators and Motion Graphics: After Effects and/or Lightwave Animators Needed
eTown Videos is a growing and innovative video production company based in Southampton, Massachusetts. We produce high quality marketing, training, and educational videos. eTown Videos is looking for creative 3D Animators and Motion Graphics Designers.
Specifically, we are interested in speaking with creatives who have experience with After Effects and/or […]
Concept example of a new corporate media mix of motion graphics and video
The video presentation could start with your corporate branding message using your company logo, values statement, and positioning statement. This opening sequence includes contemporary motion graphics and a fitting sound track, which also represents the initial marketing hook. This is followed by the content of the video, whether it […]
5 Solutions to the Most Common Video Marketing Challenges
Even experienced marketers may find that managing a video marketing campaign can be a daunting task. Things can go wrong quickly and cost your company money. Let’s review some common challenges and our proposed solutions.
1. Have your script reviewed by a professional scriptwriter
Challenge: Writing a script for video is very different from anything else you […]
3 steps to launch your new product or service with a video marketing campaign
The pressure is high to generate new business right away for a new product. As a sales and marketing manager, you ask yourself ‘What is the quickest method to generate leads for my sales team?’
A marketing video on the most effective and quickest path
Step 1: Consider a PPC […]
These video marketing mistakes will lead to poor conversions
Video is on top of the list of every major marketing project in 2015. One of the main purposes of video is to engage viewers and convert prospective clients into loyal customers. Video engagement metrics are very measurable. A marketing video on your website will always improve the performance of your website. […]
“If you haven’t made a lot of mistakes by the time you are 40 then you probably haven’t done much”, those were the words of a business professor at American International College during my graduate studies.
I remember how I felt when I first heard that statement, slightly scared and I was leaning towards rejecting that statement.
Why would I want […]
High audience engagement through video marketing on Facebook
As a follow up to my post from yesterday about digital video marketing trends for 2015, I’d like to add a few comments regarding video marketing on Facebook for small and medium-sized businesses (SMB).
Facebook stated in March during their F8 conference that their users are now watching 4 billion videos each day. The […]