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    3 Video Marketing Mistakes Which Will Result In Poor Viewer Engagement

3 Video Marketing Mistakes Which Will Result In Poor Viewer Engagement

These video marketing mistakes will lead to poor conversions

Video is on top of the list of every major marketing project in 2015. One of the main purposes of video is to engage viewers and convert prospective clients into loyal customers. Video engagement metrics are very measurable. A marketing video on your website will always improve the performance of your website. […]

Cheer, Shout, And Keep On Learning

“If you haven’t made a lot of mistakes by the time you are 40 then you probably haven’t done much”, those were the words of a business professor at American International College during my graduate studies.
I remember how I felt when I first heard that statement, slightly scared and I was leaning towards rejecting that statement.

Why would I want […]

By |April 24th, 2015|entrepreneur, entrepreneurship|Comments Off|
  • Online video marketing advertising
    Permalink The time is perfect for affordable video marketing ads on Facebook.Gallery

    Perfect time for small businesses and affordable video marketing ads

Perfect time for small businesses and affordable video marketing ads

High audience engagement through video marketing on Facebook
As a follow up to my post from yesterday about digital video marketing trends for 2015, I’d like to add a few comments regarding video marketing on Facebook for small and medium-sized businesses (SMB).

Facebook stated in March during their F8 conference that their users are now watching 4 billion videos each day. The […]

  • a big shift in video marketing is underway
    Permalink  Facebook and YouTube were by far the most popular channels.Gallery

    YouTube or Facebook, a big shift in video marketing is coming

YouTube or Facebook, a big shift in video marketing is coming

 

 

 

 

 

 

 

 

 

77.8 % of respondents in a recent survey by Mixpo  ran a video marketing campaign on YouTube in 2014, while 63% chose Facebook during the same year. The survey included 125 agencies, brands, and publishers and shows us some of the recent trends to reach consumers through social media channels.

Facebook and YouTube were by far the most popular channels. […]

What’s Holding Back Sales for Technology Companies?

Overcoming Barriers to New Technology Adaptation through Web Video
I have been selling and marketing technology services and products for over 20 years. Based on my own experience and working with clients in the technology sector, one of the biggest obstacles we have to overcome during the sales process is the fact that technology is usually invisible. Most clients only […]

Making The Emotional Connection Through Video Marketing

An opportunity to go beyond the hype and buzz with your video marketing

Finding and making an emotional connection with your audience is often more important than focusing on specific selling points, pain points, or facts alone. Many marketing videos that focus primarily on hype and buzz will be short-lived and quickly forgotten. It’s sort of like a sugar high. The […]

2014 Business Person of the Year – Sven Kielhorn

Greater Easthampton Chamber of Commerce 2014 Business Person of the Year – Sven Kielhorn
Re-published with permission by the Greater Easthampton Chamber of Commerce

Congratulations to Sven Kielhorn of eTown Videos, Southampton, MA, for winning the Chamber’s 2014 Business Person of the Year award.

Sven has owned and operated eTown Videos since January 2006. He both lives and works in the Greater […]

  • Easthampton Chamber Video Spotlight for Tandem Bagel Company, Easthampton, MA
    Permalink Watch the video spotlight produced and created by eTown Videos on behalf of the Greater Easthampton Chamber of CommerceGallery

    2014 Business of the Year: Tandem Bagel Company, Easthampton, MA

2014 Business of the Year: Tandem Bagel Company, Easthampton, MA

Re-published with permission by the Greater Easthampton Chamber of Commerce
Easthampton Chamber Video Spotlight for Tandem Bagel Company, Easthampton, MA
“An engineer, a fitness instructor, and the owners of a contracting company decide to open a bagel place…No, it’s not the start of a joke that I’m sure we would all laugh at. It’s the story of a few 40-somethings taking […]

Massachusetts Videographer or Video Production?

Know the difference between a Massachusetts videographer and a video production company (before you hire)
Your company needs a web video to explain your products or services. You are wondering if you should hire a videographer or a video production company. The difference between a videographer and a video production company is often the least understood concept among businesses requiring help with their video project. With this […]

The Only True Statement: “I Don’t Know”

The only true statement: “I don’t know”
by Sven Kielhorn

In marketing, business, and in life, if you think you know, then you really don’t know. The only true statement you can make is “I don’t know”. These words might meet resistance at first. They did with me when I first contemplated it. However, bear with me for a moment.

First off, I […]

By |March 29th, 2015|Success, Video Production Company|Comments Off|