Archive for February 16th, 2011
Corporate video and promotional video; marketing strategies for enhancing your corporate brand online
Developing a sound online corporate video and promotional video production is critical for almost any online marketing effort. Corporate web video productions have come a long way over the past few years from small grainy online business videos to high quality digital Internet videos. The types of corporate videos and promotional videos vary significantly from custom video productions and commercials to trade show videos and presentation videos. Deciding on the right mix of promotional, marketing, educational, instructional or how-to videos can be a daunting task for both novice and seasoned new-media marketing managers. I didn’t even mention some of the sub categories for website videos such as motivational videos, video whitepapers, customer retention videos, or video blogs.
Where to begin with your corporate video production, corporate video promotion and marketing? With this blog post, I would like to outline five steps in developing your company’s video business communications strategy. Read the rest of this entry »