Videographer Showcases The City’s Cultural, Recreational Highlights
Easthampton, MA has been undergoing a cultural renaissance for the last few years and it is truly an exciting time to both live and work in the Easthampton area. Earlier this year, Cottage Street was recognized as a cultural district. The designation is given to streets that are walkable, feature restaurants, have night life, galleries, and shops. Not only does this designation give people another reason to visit Easthampton, MA but it is also designed to help the city grow and attract more businesses. Over the years, Easthampton has also developed into an arts community and once vacant storefronts are now filled with unique stores and restaurants.
As a video production business we decided to celebrate Easthampton, MA by producing and creating a promotional video which showcases some of the city’s entertainment, cultural, and recreational highlights. I invite you to enjoy the video here.
No matter what season it is – it’s always a perfect time to visit Easthampton, particularly if you are looking for a place to eat. Popcorn Noir, Mt. Tom’s Homemade Ice Cream, Nini’s Restaurant, Riff’s Joint, Apollo Grill, just to mention a few of the restaurants that make Easthampton an awesome town to visit. And if you are looking for something to do after your fantastic meal – try Art Walk, a monthly showcase and celebration of galleries, artists, restaurants, shops and small businesses, the event is held the second Saturday of every month. But of course, there is also plenty of live entertainment at Luthiers Co-Op or The Fly Wheel.
Well, I guess the best way to experience Easthampton, MA is to see for yourself why people love it! Come and Visit.
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Western Mass video production company creates Art in the Orchard video promo
We have been there three or four times this year (our first year), and each time we visit the Art in the Orchard display in Easthampton, Massachusetts we see something new or we see the sculptures from a different perspective. The stunning view, the beautiful art, and the wonderful staff at Park Hill Orchard is a must see in the Pioneer Valley. As a photographer or videographer this event lends itself to some spectacular video footage and photos. In fact, if you read any of the local magazines and newspapers then you may have had an opportunity to see some great photos or videos. During our second visit I took some impromptu video footage and put together this 2-minute video which I have embedded along with this blog post – I hope you enjoy the video as many others have.
If you have not yet visited the Art in the Orchard then I highly recommend finding time to go.
Video production company in Southern Vermont
Recently, we were back in Vermont for some video work near Stratton, Vermont when we notice this beautiful cairn site along route 30. We pulled over to the side of the road and I started shooting some video of the stacked rocks. It was really quite a sight. Hope you enjoy the video below.
Featuring real people proves to be popular video ad format for Massachusetts video production company
Video commercial formats can be produced in 15, 20, or 30 second run times, sometimes even longer. But on the web it is not necessary to adhere to traditional TV broadcast run times.
Here at eTown Videos we produced our first web commercial for a Western Massachusetts non-profit organization back in 2006, and the total length of the original video was 7 minutes. We then reduced the run-time and condensed the message to about 2 1/2 minutes which suited the client’s purpose much better – seems we had learned quickly that often less is more Over the years after creating and producing hundreds of videos for Massachusetts and New England based businesses, we found that a particular style of video worked quite well for our customers. We chose to focus on the 90-150 second spot which we often refer to as a mini-documentary. At this point, I’d like to invite you to take a brief look at a few video commercial examples that we’ve produced recently by viewing one of our video demo reels (feel free to come back to it later if you prefer). Some longer form mini-documentaries with an 8-10 minute run time can work well for specific corporate events or sales meetings, but for most web video commercials I recommend keeping your video around the 2 minute mark.
The reason the “mini-documentary” styles have worked so well for clients is because they provide potential customers with a glimpse into their business in a concise manner before they ever visit your business location or contact you. At the same time, you also learn what makes the organization or business unique by hearing it first hand from the owners and managers. We feel that it is important to feature real people and business owners in the videos instead of actors. While we’ve worked with actors in the past, they are not necessarily the focus of the web commercial. We found that web viewers want to see the owners and manager of the business communicate their vision with passion and sincerity. Since November of 2011, we’ve had the pleasure of working with The Greater Easthampton Chamber of Commerce to help promote the chamber’s member benefits by producing a monthly member spotlight video. The response to the mini-documentary format has been very positive. Our team has also been able to apply a style of storytelling to the mini-documentary format that has been very effective and helpful to local and regional businesses.
In general, what makes multimedia content so critical on the web is because in B2B (business-to-business) customers won’t contact a sales person until approximately 60% of their purchasing decision has been completed through online research. This means that calling a sales person may be a last resort for many web visitors (rather than the first call). Therefore, the more information and content you provide for your web visitors the better. Video is the most popular and effective method to deliver that information about your company. Be certain you get noticed on the web and consider a mini-documentary web video.
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How to decide on a video production company and videographer for Massachusetts based recital dance performance
Dance recitals are one of our most enjoyable video productions and we look forward to each one when we work with Massachusetts’ dance studios and dance schools. A tremendous amount of work, planning, and practice goes into the creation of a dance recital; the excitement and energy on the evening of the performance is palatable. At the same time, we understand how critical it is to have a memorable video recording of the night’s performance. Finding and choosing a videographer that suits your specific needs is important.
We know and understand that students, teachers, and audiences enjoy reliving the performance, not only in the weeks and months after the recital dance but in years to come. A DVD or digital video recording is also important in terms of review and future growth of the studio and students. It may serve as a showcase in a portfolio for a career in dance and stage performance. Some teachers and instructors may use the DVD as a training tool. Whatever your specific needs, it is important to address your goals and desires with the videographer well in advance.
Therefore, when choosing a video production company for your dance recital take a moment to review their portfolio and demo reels. You also need to be certain that the videographer has the skill to capture and create a memorable dance recital video recording. You may want to ask how long the videographer has been in business? Does he/she have the temperament to work in a live performance setting? How long will it take for the final video to be delivered? eTown Videos provide dance recital videography services in Massachusetts, for pricing and availability please contact us.
Production time for a 60 second small business web video
Short web video profiles are an effective way for small businesses to increase customer engagement.
I will take you though the various steps involved in producing a 60 second small business video profile like the ones we produce here at eTown Videos on regular basis. The typical turn around time from first client contact to final video delivery ranges between 3-6 weeks.
Step 1: Typically, once you have decided to add a web video to your site, we gather some basic information about your business to prepare you and our professional videographer for the shoot. We would want to know basic information about your business, e.g. location, how many employees, history and background about yourself and your business. If you haven’t already received a quote we will work up a customized video production quote.
Step 2: At this point we also schedule the video shoot with you, which will generally take place during your normal business hours. It’s best to capture footage of a typical business day. This will help the web visitor envision what it would be like to do business with your company. Many times the video shoot includes an interview with the business owner and/or a manager. We also like to shoot b-roll footage of the business, office staff, the building or store front. B-roll footage complements the interview and keeps the viewer engaged with interesting video footage about your business.
Often we provide you with questions and guidelines on how to prepare for the video shoot in advance. We realize that most people might feel somewhat apprehensive in front of a camera. It is always a top priority to make you feel as comfortable as possible. Making a video is supposed to be a fun and enjoyable process.
Step 3: At this phase of the video production we head back to the studio and the editing magic begins A junior editor scrubs the footage and does the rough cuts and prepares the footage for a senior editor. Both editors pay particular attention to the art of digital storytelling. One of the reasons we spend so much time up front learning about your business is because we need to gain a deep understanding of your philosophy, business model, and of course the people working with you. It is critical that we tell your story in a way that reflects your vision and how you would like to be seen. Read the rest of this entry »
The online video audience is fundamentally very different than the regular TV audience. The online audience is social and wants feedback on everything they say instantly. They want to be part of the conversation about the brands that interest them. They want updates and posts about everything and everyone in their lives. They are not just hanging out on their couch and watching programs with interruption-based TV commercials – they want to participate. They want to be challenged, entertained, moved, and delighted. They love creative storytelling about their favorite organizations, community heroes, and the companies they do business with. As a business owner, you want to embrace this audience.
Here some facts that you might find quite startling:
Did you ever search “fastest growing online ad format”? Well – it’s VIDEO! In fact, people who view web videos are 64% more likely to make a purchase than those who don’t, according to Comscore. A recent Forbes report states that 59% of senior executives prefer to watch video instead of reading text and 80% are watching more online videos today than they were only a year ago. In a 2012 keynote address at CES, YouTube’s VP of Global Content, Robert Kyncl, predicted that video would soon be 90% of Internet traffic. It would appear all signs are pointing toward that reality.
Therefore, it is no surprise that Social Media Examiner reported that 76% of marketers say they plan to add more video to their marketing effort.
Be brave and unafraid – tell your story with creativity and join this online world!
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Creating your business marketing video – a basic guideline for beginners
Most people agree that video is a great marketing tool to create content for your web site, Facebook page, or Twitter feed. There’s plenty of research and statics available to demonstrate the effectiveness of online video – I have also written about it in previous posts. At the same time many businesses have not taken the leap into online video marketing because they are somewhat apprehensive about the whole process.
With this post I hope to eliminate some of the fears and worries about creating your first marketing video. Let’s get started with a few basic points.
- Who’s your target audience? Are you trying to generate more leads? Do you need to introduce a new product? Perhaps you need to increase donations and want to bring more awareness to your organization? Answering these questions is a critical first step, therefore, understand what the video is for and whom you are creating it for. Read the rest of this entry »
Tips on how to make a kickstarter video and raise funds for your project
In this post, I’d like to outline production elements which are of particular importance for kickstarter video projects. If you are not familiar with kickstarter you may want review their website.
Creating and producing a video for kickstarter is an essential part of the crowd-funding process, and most people spend a significant amount of the time with their video producer to develop the script, storyboard, video shoot, and post production.
How do you create a kickstarter video to help you raise funds for your project?
- Develop a script: The first step with your kickstarter video production is the development of a script. Whether you write the script yourself or you seek the assistance of your video production company – the creator of the kickstarter project should be involved in the script writing process. It doesn’t matter if the final run-time of the video is 30 seconds or 5 minutes, the script will be the driving engine of the video project. Consider the following script structure elements:
- Take a step back and write the script from the point of view of the viewer. What would compel a viewer to help fund your project?
- What problem are you solving? What need are you addressing? Typically, a basic premise of video marketing and advertising is addressing a pain point, solving a common problem, or addressing some other need. Kickstarter and marketing web videos require that the project is not only compelling but that viewers can relate to the problem which your product is solving for them.
- Show the script to friends, colleagues, and business associates for feedback.
- Get to the point quickly: Web video viewers tend to click away quickly if you don’t get their attention within the first 10-15 seconds.
- Storyboading: Storyboarding is putting visuals to the script. Together the director, filmmaker, and the client brainstorm which images go with every single scene, question, or concept. The storyboard and the script become sort of “master documents” for the entire kickstarter video production. Read the rest of this entry »
Springfield MA area video production company moves to Southampton, MA
It’s hard to believe but the first half of 2013 is almost over! I know – where did the time go? It’s been a particularly busy season for us with plenty of video production work both on-location and in the studio. We are grateful for the opportunity to work with many of our local and regional businesses and organizations. While we were busy filming and editing dance recitals, focus groups, marketing and training videos - we moved our business from Belchertown, MA to Southampton, MA. As some of you know, eTown Video was originally founded in Easthampton, MA where I had been living for many years. After a few years away from the area – we decided to return. At the same time, we are centrally located to service all of our video production clients throughout Western Massachusetts as well as Southern Vermont and Northern Connecticut.
What makes this work so enjoyable is our eTown team, our partners and vendors, and our awesome customers – without whom this would not be possible. I look forward to the second half of 2013 and hope to get a chance to work with many more of you who are considering video for your businesses or organizations.
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Click here if you would like a quote or video production price list.