eTown Videos Blog

Archive for the ‘Animation & Special Effects’ Category

Don’t get me wrong, PowerPoint presentations still a have a valuable place in sales and marketing. However, increasingly in 2011, we are receiving requests by clients who wish to turn their PowerPoint presentations into multimedia video presentations. They are looking to achieve a higher degree of viewer engagement though attention grabbing animation and an aesthetically pleasing presentation. At the same time, the presentation has to be matched to the client’s corporate vision and image. The most common types of requests are from companies that sell technical products and services, consulting firms looking to convey innovative concepts and ideas as well as start-up websites who require a multimedia presentation to help new web visitors navigate their new websites. Well produced multimedia video presentations will have a positive impact on your online marketing and increase sales. Let’s dive into some specifics:

How to plan a multimedia video production:

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Using animation and 3D graphics to create an immediate impact with a 60 second promotional web video

Here is an outline of the points which I address in the video blog:

1. Industries which may be difficult to visualize need a different approach in video production
2. Benefits of video animation and graphic design in web video
3. Identify your target audience during script and storyboard development
4. Outline your unique selling propositions
5. Focus on clarification and specificity
6. Use images and messages that worked well for you in past online marketing campaigns
7. Integrating an attention grabbing video with graphic animation and your corporate identity

30 second impact videos for technology companies

Certain industries are sometimes difficult to visualize such as software developers or  IT companies. Producing a web video for technology companies may require a slightly different approach and a little more creativity. If your business is looking to make an immediate impact at a trade show or on your company website then your web video production would benefit from animation, graphics, music, and professional voice over talents.  As the title of this post suggests, your video should be relatively short to maximize the immediate impact of the video. The video may be as short as 15 seconds although a 30 second clip would be more likely. Read the rest of this entry »

Why add animation and special effects to a corporate video production?

Most businesses and organizations would benefit from some basic animation, for example, an animated logo will help lift the professional feel and look of your corporate video and company website. Animation can demonstrate, explain, and simplify things which live action can not always do.

Video animation can benefit a video greatly by explaining complex instructions which one otherwise would not be able to demonstrate. In some cases, video animations can be more cost effective than filming live action. For example, for an instruction video, an overhead shot of a loading truck may be needed to demonstrate the proper technique to backup a truck. In this scenario, a crane or even a helicopter might be needed to get that shot which would increase the production cost of the video significantly. Read the rest of this entry »