eTown Videos Blog

Archive for the ‘Video Animation’ Category

Creating attention grabbing holographic video animations with Adobe After Effects

Holographic Video Display, Adobe After Effects, Western Massachusetts Video Production

I still believe that the art of storytelling continues to be the core of our video production process. We spent much time upfront to gain a deep understanding of the customers’ vision and passion for their business. Without this upfront investment of time and effort any video producer would be hard-pressed to tell a compelling story about their clients’ business, history, and services.

However, in order to add that extra oomph and lift the entire production value, we also add several visual effects and animations. Some animations are simply just fun to do and can add some excitement to a video production, on the other hand,   animations can also be very helpful and useful in highlighting certain aspects of a company.

Below are two videos that highlight just a few areas of visual effects and motion graphics, but the possibilities are endless and I’ll be sure to add more examples to this blog in the coming weeks and months which I hope will delight and entertain you. In the mean time enjoy these videos or contact us if you’d like to learn more about our video production process.

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Using animation and 3D graphics to create an immediate impact with a 60 second promotional web video

Here is an outline of the points which I address in the video blog:

1. Industries which may be difficult to visualize need a different approach in video production
2. Benefits of video animation and graphic design in web video
3. Identify your target audience during script and storyboard development
4. Outline your unique selling propositions
5. Focus on clarification and specificity
6. Use images and messages that worked well for you in past online marketing campaigns
7. Integrating an attention grabbing video with graphic animation and your corporate identity

30 second impact videos for technology companies

Certain industries are sometimes difficult to visualize such as software developers or  IT companies. Producing a web video for technology companies may require a slightly different approach and a little more creativity. If your business is looking to make an immediate impact at a trade show or on your company website then your web video production would benefit from animation, graphics, music, and professional voice over talents.  As the title of this post suggests, your video should be relatively short to maximize the immediate impact of the video. The video may be as short as 15 seconds although a 30 second clip would be more likely. Read the rest of this entry »

Why add animation and special effects to a corporate video production?

Most businesses and organizations would benefit from some basic animation, for example, an animated logo will help lift the professional feel and look of your corporate video and company website. Animation can demonstrate, explain, and simplify things which live action can not always do.

Video animation can benefit a video greatly by explaining complex instructions which one otherwise would not be able to demonstrate. In some cases, video animations can be more cost effective than filming live action. For example, for an instruction video, an overhead shot of a loading truck may be needed to demonstrate the proper technique to backup a truck. In this scenario, a crane or even a helicopter might be needed to get that shot which would increase the production cost of the video significantly. Read the rest of this entry »