Archive for the ‘Corporate Video’ Category
New England Businesses Utilize Videographers and Video Production Companies to Market Their Business
How to get the most mileage out of your business marketing video
For many businesses video marketing has become an essential part of their online marketing strategy. However, I’ve also found that many businesses after receiving the completed video production, struggle to figure out how to actually get the most mileage out of their business marketing video.
Most of our clients are located in Massachusetts, Vermont, Connecticut, and New Hampshire but the following suggestions would apply equally to most businesses in any location.
OK, so you just viewed the final draft of the completed video production, and you absolutely love it, and you can’t wait to share the web video with your colleagues, peers, and friends. But how do you make sure that the video will continue to be viewed after the initial burst of excitement?
What follows are a few simple tips to make sure that you get the most mileage out of your new marketing video:
The iPad and corporate video communications is a great match
As an enthusiastic Apple iPad user, I was indeed curious to hear and see what Steve Jobs had in store for us during the iPad 2 announcement yesterday, there certainly was no shortage of media coverage about the event. Is there ever any media coverage shortage when Apple announces a new product? In a nutshell, I like the new design, faster chip, and the addition of FaceTime. Although I was hoping for a retina display on the iPad 2, just like the iPhone 4. We’ll have to wait for the iPad 3. Read the rest of this entry »
Executives indicate they are willing to take purchasing action after watching business web videos
The web continues to be in the middle of a video make-over and more senior executives are open to taking action after having watched a business related video. Forbes Insights, in association with Google, released a report entitled “Video in the C-Suite: Executives Embrace the Non-Text Web”, and the report finds that web video continues to make gains as important business information sources for senior executives.
Online video is clearly increasing among business users, according to the study, 83% of C-level executives are now watching more video than they did just one year ago. I thought it was particularly noteworthy to mention a shift in different age groups as it pertains to their viewing habits of online video. For example, in 2009, only 41% of executives age 50 or older said they watched web videos on websites which are related to their business activities, and only 11% viewed web videos related to business on a daily basis. However, in 2010, 66% of executives age 50 or older viewed business related online video while 15% did so daily. There was also an increase from 40% to 52% of business executive who go to YouTube for their business video consumption.
Business related videos influence the purchasing decision of senior executives Read the rest of this entry »
30 second impact videos for technology companies
Certain industries are sometimes difficult to visualize such as software developers or IT companies. Producing a web video for technology companies may require a slightly different approach and a little more creativity. If your business is looking to make an immediate impact at a trade show or on your company website then your web video production would benefit from animation, graphics, music, and professional voice over talents. As the title of this post suggests, your video should be relatively short to maximize the immediate impact of the video. The video may be as short as 15 seconds although a 30 second clip would be more likely. Read the rest of this entry »
How much should a two minute promotional video cost?
A common question with no easy answer. I’d like to address the question of how to obtain video production cost and pricing for your business. As I am not that familiar with other video production companies’ pricing policies – this blog post will focus primarily on how we process pricing requests at eTown Videos. I fully understand the importance of an estimated cost which a prospective client may need for budgetary purposes, and we strive to provide the most accurate cost estimate we can. Each video project we have been involved in is different, each with individual requirements which is why we take the time to customize each proposal. Therefore, we ask visitors who visit our website (www.etownvideos.com) looking for pricing to fill out a very brief form to help us understand your video needs so that we can provide you with pricing. If you require a detailed and customized quote, we recommend a phone call during which we can learn much more about your business and industry.
“Why can’t you just list the pricing on your website?” Read the rest of this entry »
Should we get a promotional web video?
Frankly, I think the question of whether or not you should get a promotional web video for your small business or corporate needs has already been answered. Back in 2006, we spent a significant amount of time explaining the benefits of web video and why businesses should post them to their websites. Today, web visitors are consuming online video in record amounts and numbers are rising. There is plenty of research and data available on the Internet about online business video uses and the results web video productions can produce.
The question really should be: How effectively can corporate videos and promotional web videos communicate your message or business mission? How successful is web video when it is used by your marketing and sales department to persuade clients to consider your products and services? Read the rest of this entry »
Corporate video and promotional video; marketing strategies for enhancing your corporate brand online
Developing a sound online corporate video and promotional video production is critical for almost any online marketing effort. Corporate web video productions have come a long way over the past few years from small grainy online business videos to high quality digital Internet videos. The types of corporate videos and promotional videos vary significantly from custom video productions and commercials to trade show videos and presentation videos. Deciding on the right mix of promotional, marketing, educational, instructional or how-to videos can be a daunting task for both novice and seasoned new-media marketing managers. I didn’t even mention some of the sub categories for website videos such as motivational videos, video whitepapers, customer retention videos, or video blogs.
Where to begin with your corporate video production, corporate video promotion and marketing? With this blog post, I would like to outline five steps in developing your company’s video business communications strategy. Read the rest of this entry »