Archive for the ‘Facebook’ Category
Western Massachusetts businesses and local chamber embracing social video to highlight member services
During the past few months we been working with the Easthampton Chamber of Commerce in producing member video spotlights. As mentioned previously in this blog site, the member videos feature a chamber member each month in the chamber’s monthly e-newsletter and on YouTube.
Social video is the fastest growing online marketing format and if you add the ability to share these videos through Facebook and YouTube the benefits of online video grow quickly. In fact, the appetite by consumers to share Read the rest of this entry »
This post is a follow up to my recent post entitled “Post Your Video On Facebook, LinkedIn, and YouTube; Your Online Marketing Depends On It“. Below I will focus on Facebook and video marketing.
People spent most of their time on social media sites more than on any other area on the Internet. With over 500 million Facebook users, Facebook is leading the social media activity. A recent Webtrends research report states that social media has become the number one activity on the Internet. Major brands such a Starbucks and Coca Cola have 10 times the number of fans than they receive in monthly visitors to their corporate website – this is a significant shift of where people spend their time. For example: Starbucks has 19,800,000 fans on Facebook and 1,800,000 monthly visitors to their website. The study also shows that 76% of “Fans” visit Facebook daily.
While the average small business may not have more than a few hundred or a few thousand fans, your online marketing strategy certainly should include acquiring Facebook fans and exploring ways to engage those fans with your company and your brand.
Video and video links are among the most effective marketing strategies to engage your fan base. If you post your video blog, footage of a company event, customer testimonials, or a product introduction, you will find that users generally share or comment on your video content with much higher frequency than other content. However, as I mentioned is previous posts, Facebook users typically do not like being sold when they engage with your fan page. They might expect it at a corporate website such as a car manufacturer or clothing store – but it is a big “turn-off” on a company Facebook fan page. Therefore, you must offer something of value to your fan base and avoid direct sales pitches. Nevertheless, use video and Facebook to help accomplish your business goals.
If you found this post interesting or useful, please click the “Like” button, thank you.
Social Media Examiner, an online guide to the social media industry just released their annual report entitled “State of Social Media Marketing Industry”. The report covered the most popular social media marketing channels, however, I will focus this blog post and my review on how online marketers will use online video in combination with social media in 2011. The analysis of the current state of social media included more than 3300 marketers.
The report highlights the increasing importance of online video for businesses, in fact, 77% of marketers have plans to increase their video marketing in 2011. This percentage increases to 82% for businesses with 1000 employees or more. Another top area of focus for businesses in 2011 in social media – a remarkable 92% of marketers use Facebook and 72% of them plan on increasing their activity. In a 2009 study, only 77% of businesses were using Facebook – the increase over the past two years is probably attributable to Facebook’s effort to becoming friendlier to business marketers. LinkedIn has also become an increasingly important marketing channel for business as well, 61% will increase their use of LinkedIn (71% of B2B vs. 51% of B2C). Incidentally, MySpace appears to be out of the race as 81% of respondents do not have any plans to use that social media platform for business marketing.
Read the rest of this entry »
We would like to congratulate Lisa Bruno, the winner of our “funniest winter story” contest.
Thank you to all who participated, it was fun reading your stories on eTown Videos’ Facebook page .
Here is a photo of our lovely winner, a photo of the actual event, and her story. Here’s her story:
“I have a story! 2 years ago we had a state of emergency ice storm. Read the rest of this entry »
Executives indicate they are willing to take purchasing action after watching business web videos
The web continues to be in the middle of a video make-over and more senior executives are open to taking action after having watched a business related video. Forbes Insights, in association with Google, released a report entitled “Video in the C-Suite: Executives Embrace the Non-Text Web”, and the report finds that web video continues to make gains as important business information sources for senior executives.
Online video is clearly increasing among business users, according to the study, 83% of C-level executives are now watching more video than they did just one year ago. I thought it was particularly noteworthy to mention a shift in different age groups as it pertains to their viewing habits of online video. For example, in 2009, only 41% of executives age 50 or older said they watched web videos on websites which are related to their business activities, and only 11% viewed web videos related to business on a daily basis. However, in 2010, 66% of executives age 50 or older viewed business related online video while 15% did so daily. There was also an increase from 40% to 52% of business executive who go to YouTube for their business video consumption.
Business related videos influence the purchasing decision of senior executives Read the rest of this entry »
eTown Videos Facebook Contest
We are launching our eTown Videos Facebook contest on February 19, 2011. Earlier in the year, eTown Videos reached it’s fifth business anniversary and we thought we would share this milestone by having a contest on our Facebook page. In fact, we are planning on having several contests over the next few months and we hope very much you will enjoy participating. The winner of our first contest will receive a $50.00 American Express Gift Card.
OK, here is how the contest works, three simple steps:
1. Go to our Facebook page and Like us (click the Like button on Facebook)
2. Enter to win a $50 gift card by answering the question: “What has been your funniest winter experience so far?” Post your answers on the eTown Videos Facebook page.
3. Contest ends February 28th, 2011. The individual with the funniest winter story will be the winner. The winner will be selected and announced on March 1st.
It’s that easy! Good Luck !