eTown Videos Blog

Archive for the ‘iPad 2’ Category

Why it is important to optimize your site and videos for mobile devices

Consumers are passionate about their mobile devices, in fact, Google’s Jason Spero, Head of Mobile Advertising, reports that 15% of all Google searches are now done on mobile devices. Hubspot, a software marketing firm in Boston, did a study which shows that 80% of business people browse the web and check email from their mobile devices.

What does this mean? It means that consumers are looking for your products and services (cars, restaurants, video production services, clothing, computers, etc) on their mobile devices and the number of consumers doing so quadruples every year. If your website or web video is not mobile ready then you might be missing out on sales opportunities because mobile web visitors will find your site difficult to view and move on to the next search result.  Interestingly enough, Google says, that 79% of its largest ad customers do not have their websites optimized for mobile viewing. In my view, that’s not necessarily surprising but it is an opportunity for small and mid-sized companies. Read the rest of this entry »

The iPad and corporate video communications is a great match

As an enthusiastic Apple iPad user, I was indeed curious to hear and see what Steve Jobs had in store for us during the iPad 2 announcement yesterday, there certainly was no shortage of media coverage about the event. Is there ever any media coverage shortage when Apple announces a new product?   In a nutshell, I like the new design, faster chip, and the addition of FaceTime. Although I was hoping for a retina display on the iPad 2, just like the iPhone 4. We’ll have to wait for the iPad 3. Read the rest of this entry »