Archive for the ‘iPad’ Category
Western Mass Businesses Are Asking Which Format They Should Choose For Their Online Marketing Videos
You need a uniform desktop experience and at the same time your business requires that your videos can be seen on iPads or iPhone5. You don’t have to choose one over the other – you can do both simultaneously.
You may be aware of the controversy surrounding HTML5 and Flash video. If you are faced with some confusion or frustration that’s understandable. Should you build your website with flash video or HTML 5? For example, there are approximately 400 million iOS devices (iPads, iPhones, etc) and the build-in mobile Safari browser will not play flash videos because Apple has decided that HTML5 is a better fit for their operating system. This means if you have Flash video on your website, your video can not be viewed on iOS devises. Mobile web surfers will not be able to experience or see any flash animation and videos on your website. That is a problem, even Android has now decided to use the HTML 5 as the default format, although flash will still be viewable on Android devices.
Bottom line, the world is going mobile and Internet video is a critical component. Read the rest of this entry »
Why it is important to optimize your site and videos for mobile devices
Consumers are passionate about their mobile devices, in fact, Google’s Jason Spero, Head of Mobile Advertising, reports that 15% of all Google searches are now done on mobile devices. Hubspot, a software marketing firm in Boston, did a study which shows that 80% of business people browse the web and check email from their mobile devices.
What does this mean? It means that consumers are looking for your products and services (cars, restaurants, video production services, clothing, computers, etc) on their mobile devices and the number of consumers doing so quadruples every year. If your website or web video is not mobile ready then you might be missing out on sales opportunities because mobile web visitors will find your site difficult to view and move on to the next search result. Interestingly enough, Google says, that 79% of its largest ad customers do not have their websites optimized for mobile viewing. In my view, that’s not necessarily surprising but it is an opportunity for small and mid-sized companies. Read the rest of this entry »
The iPad and corporate video communications is a great match
As an enthusiastic Apple iPad user, I was indeed curious to hear and see what Steve Jobs had in store for us during the iPad 2 announcement yesterday, there certainly was no shortage of media coverage about the event. Is there ever any media coverage shortage when Apple announces a new product? In a nutshell, I like the new design, faster chip, and the addition of FaceTime. Although I was hoping for a retina display on the iPad 2, just like the iPhone 4. We’ll have to wait for the iPad 3. Read the rest of this entry »