Archive for the ‘iPhone’ Category
Reviewing video and photo feature upgrades for the iPhone 5
As a video producer it is always of interest when new or improved mobile video technology is being brought to the market. Naturally, I was very curious to see what types of upgrades Apple would offer in terms of the new iPhone5 and it’s video and photo capabilities.
I will focus on the technical enhancements with respect to videos and photos only on this post. The Retina Display will remain at 326 pixels per inch, that’s the same as the old model, iPhone4s. However, the new screen will now sport a 4 inch display. That’s a total of 1136 x 640 pixels – that’s incredibly crisp. The aspect ratio is 16:9. A larger screen has been rumored for some time and it is now official as off today’s announcement by Apple. Incidentally, vertical pixels will add a fifth row of icons to the home screen, that’s kind of useful. The wider screen does make movies look better, in fact, Apple states the wider screen results in 44% more color saturation than the iPhone4S. It was also expected that Apple would upgrade to a new chip, Apple confirms the iPhone5 would have a new chip, the A6. That means two times faster than the A5 and it’s also doubling the speed in graphics. If you are into gaming and video then you will love that power boost. Read the rest of this entry »
Why it is important to optimize your site and videos for mobile devices
Consumers are passionate about their mobile devices, in fact, Google’s Jason Spero, Head of Mobile Advertising, reports that 15% of all Google searches are now done on mobile devices. Hubspot, a software marketing firm in Boston, did a study which shows that 80% of business people browse the web and check email from their mobile devices.
What does this mean? It means that consumers are looking for your products and services (cars, restaurants, video production services, clothing, computers, etc) on their mobile devices and the number of consumers doing so quadruples every year. If your website or web video is not mobile ready then you might be missing out on sales opportunities because mobile web visitors will find your site difficult to view and move on to the next search result. Interestingly enough, Google says, that 79% of its largest ad customers do not have their websites optimized for mobile viewing. In my view, that’s not necessarily surprising but it is an opportunity for small and mid-sized companies. Read the rest of this entry »