Archive for the ‘Online Marketing For A Law Firm’ Category
How To Sell Professional Services In A Web Video World
In 1958, McGraw Hill created a classic ad entitled “The Man In The Chair“. The ad delivered a powerful message which is as true today as it was then. In this ad, a stern looking old man in a suit and a bow tie, sits in a chair, leans slightly forward and says:
“I don’t know who you are.
I don’t know your company.
I don’t know your company’s product.
I don’t know what your company stands for.
I don’t know your company’s customers.
I don’t know your company’s records.
I don’t know your company’s reputation.
Now – what was it you wanted to sell me?”
What is the take away from this ad which still applies today? Read the rest of this entry »