Archive for the ‘Professional Video Company’ Category
How does eTown Videos process pricing requests?
How much does a video production cost? It’s probably one of the most frequently asked questions we receive here at eTown Videos. I thought I address the question with this video blog.
Please enjoy this brief video blog post and feel free to comment or contact me with any questions.
Earlier in the year, I had posted 8 Questions You Should Ask When Selecting a Video Production Company, this is the video blog (or vblog) which accompanies the video. As a video production company, we are of course fully aware of the fact that many visitors prefer video over text based websites which why we’ve begun adding video blogs to the eTown Videos Blog website.
Below, I outline the points which I convey in the video, however, to receive the complete message please view the video blog. This is the first video blog or vblog (I’ll be using those terms interchangeably). Please visit the eTown Videos Blog for future video blogs.
Video blog outline: Read the rest of this entry »
How much should a two minute promotional video cost?
A common question with no easy answer. I’d like to address the question of how to obtain video production cost and pricing for your business. As I am not that familiar with other video production companies’ pricing policies – this blog post will focus primarily on how we process pricing requests at eTown Videos. I fully understand the importance of an estimated cost which a prospective client may need for budgetary purposes, and we strive to provide the most accurate cost estimate we can. Each video project we have been involved in is different, each with individual requirements which is why we take the time to customize each proposal. Therefore, we ask visitors who visit our website (www.etownvideos.com) looking for pricing to fill out a very brief form to help us understand your video needs so that we can provide you with pricing. If you require a detailed and customized quote, we recommend a phone call during which we can learn much more about your business and industry.
“Why can’t you just list the pricing on your website?” Read the rest of this entry »
Should we get a promotional web video?
Frankly, I think the question of whether or not you should get a promotional web video for your small business or corporate needs has already been answered. Back in 2006, we spent a significant amount of time explaining the benefits of web video and why businesses should post them to their websites. Today, web visitors are consuming online video in record amounts and numbers are rising. There is plenty of research and data available on the Internet about online business video uses and the results web video productions can produce.
The question really should be: How effectively can corporate videos and promotional web videos communicate your message or business mission? How successful is web video when it is used by your marketing and sales department to persuade clients to consider your products and services? Read the rest of this entry »
Corporate video and promotional video; marketing strategies for enhancing your corporate brand online
Developing a sound online corporate video and promotional video production is critical for almost any online marketing effort. Corporate web video productions have come a long way over the past few years from small grainy online business videos to high quality digital Internet videos. The types of corporate videos and promotional videos vary significantly from custom video productions and commercials to trade show videos and presentation videos. Deciding on the right mix of promotional, marketing, educational, instructional or how-to videos can be a daunting task for both novice and seasoned new-media marketing managers. I didn’t even mention some of the sub categories for website videos such as motivational videos, video whitepapers, customer retention videos, or video blogs.
Where to begin with your corporate video production, corporate video promotion and marketing? With this blog post, I would like to outline five steps in developing your company’s video business communications strategy. Read the rest of this entry »
Filmmakers and videographers in Western Massachusetts
The Western Massachusetts region is quite fortunate to be the home of many fabulous filmmakers and videographers. Over the years I have had the pleasure of meeting several of my fellow video production specialists. The film making styles and subjects are indeed versatile and they provide businesses and consumers with interesting choices.
Are you looking to do some video editing in-house and you are not quite sure which editing software to use? There’s video production specialists who can assist you with video desktop editing software. Read the rest of this entry »
Understanding the cost of a professional video production
The cost of a professional video production depends on two general areas. The first cost area will be determined by the length and quality of the video production you require for your business. The second cost area relates to the resources which the video production company provides e.g. experienced filmmakers, type of equipment, editing skills, script development, voice over narration, and the location(s) of the shoot.
Let’s go through some of these elements in more detail: Read the rest of this entry »
Producing an attention-grabbing video to attract customers and sales leads at your next trade show
Preparing a trade show booth and a trade show video production can be a daunting task for many business representatives. To “wow” the trade show and convention visitors is of particular importance. Ideally, you’d like the video’s effect to last long after the trade show or convention is over. Here are several key points to produce a captivating four-minute loop for your trade show video booth.
- Filming and editing in high-definition is a must, and most visitors will probably expect the crisp hi-def video display. Here at eTown Videos we made the investment in high definition professional video equipment a few years ago. Obviously, be certain to arrange for a large screen HD TV for your booth, the size of the monitor will depend on the size of your booth.
- Make sure the video production team creates a video that demonstrates an understanding of your buyer personas (e.g. customers, donors, students, members, etc). The video needs to speak to your customers. You want your customers’ interest in seeing how your product or services solve their problems and satisfy their needs. Many video producers overlook this critical marketing point and focus excessively on product features and benefits. While that is helpful to an extent, more importantly, the video must repeatedly show the customer how your product or service solves their problems or satisfies their needs at an affordable cost. Read the rest of this entry »
How could online video help my business?
It is 10pm on a Tuesday night. Your boss put you in charge of researching new providers for that new phone system which your company needs in order improve their communications. So you begin your research for a phone system online by entering a few search terms into Google, Yahoo, and YouTube, or whatever your favorite search engine might be. The search results display providers to choose from, so you click on a few links which send you to websites with photos of the latest models, price comparisons, and charts; pages and pages of information to read! It appears slightly overwhelming as most sites appear similar in their marketing and sales approach, lots of text, some photos, part numbers, awards they have won, and more text descriptions. Most of the offerings are from companies you have never heard of. You are almost ready to turn off your computer and forget about it until tomorrow…. Read the rest of this entry »
If you are missing online – then nobody will be missing you! Marketing budgets continue to shift from old media to new media.
As eTown Videos celebrates its fifth business anniversary it is interesting to observe the significant marketing shift over the past five years.
During 2006, businesses were certainly apprehensive about adding video to their web sites and they found it challenging to envision a benefit. We had much fewer examples of effective web video marketing to point to in those days than we do today.
Today many web visitors prefer video over text based websites. Dave DelVecchio, President of Innovative Business Systems (IBS) in Easthampton, MA, explained the effectiveness of web video well when he told eTown that what takes IBS 90 seconds to explain in a well produced video may take a web visitor 20 minutes to read while clicking through various web pages.
Of course many companies still use text as well as photo images on their web sites, but for many visitors it’s the video which is the draw. In fact, most of the conversations about marketing budgets we have with businesses these days focus on the shift from old media (TV, print, and radio) to new media (online video, social media, and search engine optimization or SEO), and the shift is accelerating.
Web video: Inbound marketing instead of interruption based marketing