Archive for the ‘Restaurants’ Category
Why restaurants would benefit from a video tour to attract more customers
In a soft economy, many consumers are cutting back on things such as shopping, movies, and dining out. But cutting back does not mean consumers have chosen to abandon an evening out on the town completely. However, consumers have become more selective when deciding where to spend their money and where they would like to dine.
With perhaps fewer consumers eating out, how do restaurants differentiate themselves from other fine dining establishments in the area?
During our research, we have observed that some have added slide shows to their restaurant website. While the pictures are beautifully shot, I notice that many of the restaurants show an empty establishment. Perhaps not the best choice of images when introducing your restaurant to new customers or reminding existing customers to stop in again.
I feel you want to highlight your restaurant with a web video while the restaurant is busy with customers. Read the rest of this entry »