Archive for the ‘ROI’ Category
Let’s take a look at return on investment (ROI) and online video
Most of us accept the notion that online video has an engaging and persuasive effect on its viewer audience. In fact, I blogged about viewing habits of senior executives a few days ago. In that blog post I reviewed a study by Forbes Insights and Google, and how business related web videos effect the purchasing decisions of senior executives. However, we do get asked by business managers how ROI on web video should be measured.
Establish your goals and objectives
What do you want your online video marketing campaign to achieve? Who is your target audience and what message do you need to deliver? Read the rest of this entry »