Archive for the ‘Self-Produce’ Category
Deciding when to hire a professional video production company
The question which lies before you is whether you should self-produce or hire a professional film making team? Cost is the primary reason a business or organization would consider these two options. This post is designed to help you understand the difference between the two approaches, and the results you can expect from either a self-produced or professionally produced video project.
In the spirit of full disclosure, eTown Videos is a professional video production company and we make a living creating professional, engaging and compelling videos. At the same time, it is my goal to provide you with an objective view on self-produced videos and professionally produced videos.
Objectives and Goals: In a previous post (The Seven Most Important Aspects When Planning for a Web Video Production) I talked about deciding who your target audience is and understanding their needs. What problems are you solving for them or what subject matters are being addressed? Who is your buyer persona (vendor, customer, donor, co-worker, buyer, voter, etc.)? Who are you talking to and what are you planning to convey? Decide on these things first. Read the rest of this entry »