Archive for the ‘Social Media Marketing’ Category
Why Should You Upload Your Company Video To Facebook?
This post is a follow up to my recent post entitled “Post Your Video On Facebook, LinkedIn, and YouTube; Your Online Marketing Depends On It“. Below I will focus on Facebook and video marketing.
People spent most of their time on social media sites more than on any other area on the Internet. With over 500 million Facebook users, Facebook is leading the social media activity. A recent Webtrends research report states that social media has become the number one activity on the Internet. Major brands such a Starbucks and Coca Cola have 10 times the number of fans than they receive in monthly visitors to their corporate website – this is a significant shift of where people spend their time. For example: Starbucks has 19,800,000 fans on Facebook and 1,800,000 monthly visitors to their website. The study also shows that 76% of “Fans” visit Facebook daily.
While the average small business may not have more than a few hundred or a few thousand fans, your online marketing strategy certainly should include acquiring Facebook fans and exploring ways to engage those fans with your company and your brand.
Video and video links are among the most effective marketing strategies to engage your fan base. If you post your video blog, footage of a company event, customer testimonials, or a product introduction, you will find that users generally share or comment on your video content with much higher frequency than other content. However, as I mentioned is previous posts, Facebook users typically do not like being sold when they engage with your fan page. They might expect it at a corporate website such as a car manufacturer or clothing store – but it is a big “turn-off” on a company Facebook fan page. Therefore, you must offer something of value to your fan base and avoid direct sales pitches. Nevertheless, use video and Facebook to help accomplish your business goals.
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Post Your Video On Facebook, LinkedIn, and YouTube; Your Online Marketing Depends On It
Social Media Examiner, an online guide to the social media industry just released their annual report entitled “State of Social Media Marketing Industry”. The report covered the most popular social media marketing channels, however, I will focus this blog post and my review on how online marketers will use online video in combination with social media in 2011. The analysis of the current state of social media included more than 3300 marketers.
The report highlights the increasing importance of online video for businesses, in fact, 77% of marketers have plans to increase their video marketing in 2011. This percentage increases to 82% for businesses with 1000 employees or more. Another top area of focus for businesses in 2011 in social media – a remarkable 92% of marketers use Facebook and 72% of them plan on increasing their activity. In a 2009 study, only 77% of businesses were using Facebook – the increase over the past two years is probably attributable to Facebook’s effort to becoming friendlier to business marketers. LinkedIn has also become an increasingly important marketing channel for business as well, 61% will increase their use of LinkedIn (71% of B2B vs. 51% of B2C). Incidentally, MySpace appears to be out of the race as 81% of respondents do not have any plans to use that social media platform for business marketing.
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