Archive for the ‘Trade Show Videos’ Category
Corporate video and promotional video; marketing strategies for enhancing your corporate brand online
Developing a sound online corporate video and promotional video production is critical for almost any online marketing effort. Corporate web video productions have come a long way over the past few years from small grainy online business videos to high quality digital Internet videos. The types of corporate videos and promotional videos vary significantly from custom video productions and commercials to trade show videos and presentation videos. Deciding on the right mix of promotional, marketing, educational, instructional or how-to videos can be a daunting task for both novice and seasoned new-media marketing managers. I didn’t even mention some of the sub categories for website videos such as motivational videos, video whitepapers, customer retention videos, or video blogs.
Where to begin with your corporate video production, corporate video promotion and marketing? With this blog post, I would like to outline five steps in developing your company’s video business communications strategy. Read the rest of this entry »
Producing an attention-grabbing video to attract customers and sales leads at your next trade show
Preparing a trade show booth and a trade show video production can be a daunting task for many business representatives. To “wow” the trade show and convention visitors is of particular importance. Ideally, you’d like the video’s effect to last long after the trade show or convention is over. Here are several key points to produce a captivating four-minute loop for your trade show video booth.
- Filming and editing in high-definition is a must, and most visitors will probably expect the crisp hi-def video display. Here at eTown Videos we made the investment in high definition professional video equipment a few years ago. Obviously, be certain to arrange for a large screen HD TV for your booth, the size of the monitor will depend on the size of your booth.
- Make sure the video production team creates a video that demonstrates an understanding of your buyer personas (e.g. customers, donors, students, members, etc). The video needs to speak to your customers. You want your customers’ interest in seeing how your product or services solve their problems and satisfy their needs. Many video producers overlook this critical marketing point and focus excessively on product features and benefits. While that is helpful to an extent, more importantly, the video must repeatedly show the customer how your product or service solves their problems or satisfies their needs at an affordable cost. Read the rest of this entry »