Archive for the ‘video hosting company’ Category
Basic overview of how to post a web video
Adding rich media such as web video to your website will dramatically increase the engagement level of web visitors.
We outline several options for our video production clients in Western Massachusetts to integrate their web video with business websites. Options include a basic YouTube embed to a high-end business video hosting platform with Brightcove for Viddler.
One of the easiest and best known methods to put video on a company website is through YouTube embeds. First you will need a YouTube account which most of the time is tied to your Gmail account. If you don’t have a Gmail or YouTube account then sign up for one because signup in easy and free. Follow the upload instructions on YouTube to upload a video to your YouTube channel. Spend a little time to give your video a good descriptive title. That title and the video description would help identify the content of the video with Google searches. If you are familiar with meta tags then add meta-tags as well which are keywords that help describe your business, your products and services, and the type of video you’re adding to your YouTube channel. YouTube’s help and tutorial videos on how to begin uploading a video are available with a simple search.
Here’s an eTown Videos client example of a YouTube video embed:
After you upload your video, Read the rest of this entry »
Can a small business benefit from web video marketing without a website?
If you are considering having a professional web video produced for your business then it is not necessary for you to have your own website. I am not suggesting that you don’t get a website at all, but if you currently do not have a website for your video or if you are currently upgrading your website, that should not be an obstacle to getting a promotional or marketing video produced. An obvious question arises. How do you promote your products and services with your web video when you do not have a website? Your video can be uploaded or hosted by several free online hosting companies. YouTube is probably the best known video hosting platform, but there are several other venues such Google Places, Yahoo Video, MetaCafe, Viddler, Blip.TV, or Vimeo that will host your business web video for free. At the same time, it is recommended that you optimize your video for search engines so that you are found when people are looking for your products and services. When selecting a video production company you may want to inquire if they have experience with SEO (search engine optimization). This is of particular importance for businesses who currently do not have a website or a website that is temporarily down for an upgrade. These video hosting companies also have plenty of bandwidth, and there are several advantages versus hosting the video on your own website if you chose to go that route.
What does SEO actually do for your web video? Read the rest of this entry »