eTown Videos Blog

Archive for the ‘Video Production Company’ Category

Earlier in the year, I had posted 8 Questions You Should Ask When Selecting a Video Production Company, this is the video blog (or vblog) which accompanies the video. As a video production company, we are of course fully aware of the fact that many visitors prefer video over text based websites which why we’ve begun adding video blogs to the eTown Videos Blog website.

Below, I outline the points which I convey in the video, however, to receive the complete message please view the video blog. This is the first video blog or vblog (I’ll be using those terms interchangeably). Please visit the eTown Videos Blog for future video blogs.

Video blog outline: Read the rest of this entry »

The iPad and corporate video communications is a great match

As an enthusiastic Apple iPad user, I was indeed curious to hear and see what Steve Jobs had in store for us during the iPad 2 announcement yesterday, there certainly was no shortage of media coverage about the event. Is there ever any media coverage shortage when Apple announces a new product?   In a nutshell, I like the new design, faster chip, and the addition of FaceTime. Although I was hoping for a retina display on the iPad 2, just like the iPhone 4. We’ll have to wait for the iPad 3. Read the rest of this entry »

We would like to congratulate Lisa Bruno, the winner of our “funniest winter story” contest.

Thank you to all who participated, it was fun reading your stories on eTown Videos’ Facebook page .
Here is a photo of our lovely winner, a photo of the actual event,  and her story. Here’s her story:
“I have a story! 2 years ago we had a state of emergency ice storm. Read the rest of this entry »

30 second impact videos for technology companies

Certain industries are sometimes difficult to visualize such as software developers or  IT companies. Producing a web video for technology companies may require a slightly different approach and a little more creativity. If your business is looking to make an immediate impact at a trade show or on your company website then your web video production would benefit from animation, graphics, music, and professional voice over talents.  As the title of this post suggests, your video should be relatively short to maximize the immediate impact of the video. The video may be as short as 15 seconds although a 30 second clip would be more likely. Read the rest of this entry »

Should we get a promotional web video?

Frankly, I think the question of whether or not you should get a promotional web video for your small business or corporate needs has already been answered. Back in 2006, we spent a significant amount of time explaining the benefits of web video and why businesses should post them to their websites. Today, web visitors are consuming online video in record amounts and numbers are rising. There is plenty of research and data available on the Internet about online business video uses and the results web video productions can produce.

The question really should be:  How effectively can corporate videos and promotional web videos communicate your message or business mission? How successful is web video when it is used by your marketing and sales department to persuade clients to consider your products and services? Read the rest of this entry »

As I am reviewing some blog ideas, I felt a slightly different type of blog topic coming on. While working on the computer, contemplating business ideas and reading about the latest video marketing strategies – it occurred to me: If I made a billion dollars this year but  the 20 or 30 most important personal and business relationships would suddenly vanish, I would be utterly miserable. I paused to ponder this thought for a few moments and it made me re-contexualize how I viewed work in that moment. Sure we need to make a living, and as business owners we are concerned with ROI, budgets, sales, etc. But perhaps this is a good day to step back and look at the big picture. Read the rest of this entry »

Case Study: Fuel Services, Inc. uses web video to highlight customer service and technical support

From time to time, I thought it might be helpful to post case studies of customers who have hired eTown Videos to produce promotional web videos for them. The case studies highlight examples how these businesses use video to engage customers, generate sales leads, and retain customers. Read the rest of this entry »

How to find a video production company

Is the video company you are about to hire capable of producing an effective video for your organization? Well, you may have to ask some of the right questions to reveal the answers you need to make a decision. Do so with consideration and courage, after all, you’ll be working quite closely with them for a few weeks or months.

Here are a set of guidelines that will help formulate questions to ask when interviewing the video production team: Read the rest of this entry »