Archive for the ‘Video Production Services’ Category
Video Production Companies In Western Massachusetts Offer Exceptional Creative Talents
Filmmakers and videographers in Western Massachusetts
The Western Massachusetts region is quite fortunate to be the home of many fabulous filmmakers and videographers. Over the years I have had the pleasure of meeting several of my fellow video production specialists. The film making styles and subjects are indeed versatile and they provide businesses and consumers with interesting choices.
Are you looking to do some video editing in-house and you are not quite sure which editing software to use? There’s video production specialists who can assist you with video desktop editing software. Read the rest of this entry »
Should My Company Use A Web Video Commercial in 2011?
How could online video help my business?
It is 10pm on a Tuesday night. Your boss put you in charge of researching new providers for that new phone system which your company needs in order improve their communications. So you begin your research for a phone system online by entering a few search terms into Google, Yahoo, and YouTube, or whatever your favorite search engine might be. The search results display providers to choose from, so you click on a few links which send you to websites with photos of the latest models, price comparisons, and charts; pages and pages of information to read! It appears slightly overwhelming as most sites appear similar in their marketing and sales approach, lots of text, some photos, part numbers, awards they have won, and more text descriptions. Most of the offerings are from companies you have never heard of. You are almost ready to turn off your computer and forget about it until tomorrow…. Read the rest of this entry »
Should I Hire a Professional Video Company or Do It Myself?
Deciding when to hire a professional video production company
You have done the research on the benefits of online video and you have decided to make a commitment to add video to your online marketing campaign.
The question which lies before you is whether you should self-produce or hire a professional film making team? Cost is the primary reason a business or organization would consider these two options. This post is designed to help you understand the difference between the two approaches, and the results you can expect from either a self-produced or professionally produced video project.
In the spirit of full disclosure, eTown Videos is a professional video production company and we make a living creating professional, engaging and compelling videos. At the same time, it is my goal to provide you with an objective view on self-produced videos and professionally produced videos.
Objectives and Goals: In a previous post (The Seven Most Important Aspects When Planning for a Web Video Production) I talked about deciding who your target audience is and understanding their needs. What problems are you solving for them or what subject matters are being addressed? Who is your buyer persona (vendor, customer, donor, co-worker, buyer, voter, etc.)? Who are you talking to and what are you planning to convey? Decide on these things first. Read the rest of this entry »