Archive for the ‘Video Production Cost’ Category
How does eTown Videos process pricing requests?
How much does a video production cost? It’s probably one of the most frequently asked questions we receive here at eTown Videos. I thought I address the question with this video blog.
Please enjoy this brief video blog post and feel free to comment or contact me with any questions.
Let’s take a look at return on investment (ROI) and online video
Most of us accept the notion that online video has an engaging and persuasive effect on its viewer audience. In fact, I blogged about viewing habits of senior executives a few days ago. In that blog post I reviewed a study by Forbes Insights and Google, and how business related web videos effect the purchasing decisions of senior executives. However, we do get asked by business managers how ROI on web video should be measured.
Establish your goals and objectives
What do you want your online video marketing campaign to achieve? Who is your target audience and what message do you need to deliver? Read the rest of this entry »
How much should a two minute promotional video cost?
A common question with no easy answer. I’d like to address the question of how to obtain video production cost and pricing for your business. As I am not that familiar with other video production companies’ pricing policies – this blog post will focus primarily on how we process pricing requests at eTown Videos. I fully understand the importance of an estimated cost which a prospective client may need for budgetary purposes, and we strive to provide the most accurate cost estimate we can. Each video project we have been involved in is different, each with individual requirements which is why we take the time to customize each proposal. Therefore, we ask visitors who visit our website (www.etownvideos.com) looking for pricing to fill out a very brief form to help us understand your video needs so that we can provide you with pricing. If you require a detailed and customized quote, we recommend a phone call during which we can learn much more about your business and industry.
“Why can’t you just list the pricing on your website?” Read the rest of this entry »
Should we get a promotional web video?
Frankly, I think the question of whether or not you should get a promotional web video for your small business or corporate needs has already been answered. Back in 2006, we spent a significant amount of time explaining the benefits of web video and why businesses should post them to their websites. Today, web visitors are consuming online video in record amounts and numbers are rising. There is plenty of research and data available on the Internet about online business video uses and the results web video productions can produce.
The question really should be: How effectively can corporate videos and promotional web videos communicate your message or business mission? How successful is web video when it is used by your marketing and sales department to persuade clients to consider your products and services? Read the rest of this entry »
Understanding the cost of a professional video production
The cost of a professional video production depends on two general areas. The first cost area will be determined by the length and quality of the video production you require for your business. The second cost area relates to the resources which the video production company provides e.g. experienced filmmakers, type of equipment, editing skills, script development, voice over narration, and the location(s) of the shoot.
Let’s go through some of these elements in more detail: Read the rest of this entry »