Archive for the ‘Web Video Commercial’ Category
Internet Marketing Solutions For Auto Dealers
Using customer centric videos as effective internet marketing solutions for automotive dealers
Does web video lead to more customer conversions for automotive dealers?
According to Larry Pryg, National Marketing Manager for GM’s certified-used auto business “Video is exploding,” and that when it comes to used cars, dealer websites that have video are 2X more likely to generate phone calls or emails from prospective shoppers vs. websites without video.
The above quote is from an interview which Larry Pryg participated in a few years ago – and of course, video has exploded and web visitors will click away from your site if no videos are included to show them your cars. Online videos drive sales, and web visitors that consume video convert at a significantly higher rate than consumers that do not watch online video.
However, in the age of social media, as an automotive dealer you want your customers to tell the story about their cars and doing business with your dealership. Here are some strategies: Read the rest of this entry »
Online Marketing For A Law Firm
How To Sell Professional Services In A Web Video World
The technology and the rules of marketing have changed – for good. However, the fundamental need for relationship building is as important as it ever was.
In 1958, McGraw Hill created a classic ad entitled “The Man In The Chair“. The ad delivered a powerful message which is as true today as it was then. In this ad, a stern looking old man in a suit and a bow tie, sits in a chair, leans slightly forward and says:
“I don’t know who you are.
I don’t know your company.
I don’t know your company’s product.
I don’t know what your company stands for.
I don’t know your company’s customers.
I don’t know your company’s records.
I don’t know your company’s reputation.
Now – what was it you wanted to sell me?”
What is the take away from this ad which still applies today? Read the rest of this entry »
How Long Should My Web Video Commercial Be?
Understanding what your business video audience wants from your web video commercial
Few business managers and decision makers will watch an 8-10 minute video about your company. How do we know? Well, we learned early on through slightly painful experiences that videos which are 5-10 minutes long will lose a large share of the viewing audience on the internet after a couple of minutes. Plenty of research confirms our own experience. The videos which have been most effective for our clients were generally 1-3 minutes in length. Secondly, your target audience requires relevant information which will quickly Read the rest of this entry »
Web Video Commercial for Western Massachusetts Company Engages And Retains Customers
Case Study: Fuel Services, Inc. uses web video to highlight customer service and technical support
From time to time, I thought it might be helpful to post case studies of customers who have hired eTown Videos to produce promotional web videos for them. The case studies highlight examples how these businesses use video to engage customers, generate sales leads, and retain customers. Read the rest of this entry »