Archive for the ‘Automotive Dealers’ Category
Internet Marketing Solutions For Auto Dealers
Using customer centric videos as effective internet marketing solutions for automotive dealers
Does web video lead to more customer conversions for automotive dealers?
According to Larry Pryg, National Marketing Manager for GM’s certified-used auto business “Video is exploding,” and that when it comes to used cars, dealer websites that have video are 2X more likely to generate phone calls or emails from prospective shoppers vs. websites without video.
The above quote is from an interview which Larry Pryg participated in a few years ago – and of course, video has exploded and web visitors will click away from your site if no videos are included to show them your cars. Online videos drive sales, and web visitors that consume video convert at a significantly higher rate than consumers that do not watch online video.
However, in the age of social media, as an automotive dealer you want your customers to tell the story about their cars and doing business with your dealership. Here are some strategies: Read the rest of this entry »