Archive for the ‘Western Mass Video Companies’ Category
As A Small Business Owner, Do I Need A Website For My Web Video?
Can a small business benefit from web video marketing without a website?
If you are considering having a professional web video produced for your business then it is not necessary for you to have your own website. I am not suggesting that you don’t get a website at all, but if you currently do not have a website for your video or if you are currently upgrading your website, that should not be an obstacle to getting a promotional or marketing video produced. An obvious question arises. How do you promote your products and services with your web video when you do not have a website? Your video can be uploaded or hosted by several free online hosting companies. YouTube is probably the best known video hosting platform, but there are several other venues such Google Places, Yahoo Video, MetaCafe, Viddler, Blip.TV, or Vimeo that will host your business web video for free. At the same time, it is recommended that you optimize your video for search engines so that you are found when people are looking for your products and services. When selecting a video production company you may want to inquire if they have experience with SEO (search engine optimization). This is of particular importance for businesses who currently do not have a website or a website that is temporarily down for an upgrade. These video hosting companies also have plenty of bandwidth, and there are several advantages versus hosting the video on your own website if you chose to go that route.
What does SEO actually do for your web video? Read the rest of this entry »
Does promotional web video really work?
Should we get a promotional web video?
Frankly, I think the question of whether or not you should get a promotional web video for your small business or corporate needs has already been answered. Back in 2006, we spent a significant amount of time explaining the benefits of web video and why businesses should post them to their websites. Today, web visitors are consuming online video in record amounts and numbers are rising. There is plenty of research and data available on the Internet about online business video uses and the results web video productions can produce.
The question really should be: How effectively can corporate videos and promotional web videos communicate your message or business mission? How successful is web video when it is used by your marketing and sales department to persuade clients to consider your products and services? Read the rest of this entry »
Video Production Companies In Western Massachusetts Offer Exceptional Creative Talents
Filmmakers and videographers in Western Massachusetts
The Western Massachusetts region is quite fortunate to be the home of many fabulous filmmakers and videographers. Over the years I have had the pleasure of meeting several of my fellow video production specialists. The film making styles and subjects are indeed versatile and they provide businesses and consumers with interesting choices.
Are you looking to do some video editing in-house and you are not quite sure which editing software to use? There’s video production specialists who can assist you with video desktop editing software. Read the rest of this entry »