eTown Videos Blog

Archive for the ‘Western Mass Video Companies’ Category

eTown Videos films and edits live events, performing arts, marketing and training videos throughout Western Massachusetts

Springfield MA area video production company moves to Southampton, MA

It’s hard to believe but the first half of 2013 is almost over! I know – where did the time go? It’s been a particularly busy season for us with plenty of video production work both on-location and in the studio.  We are grateful for the opportunity to work with many of our local and regional businesses and organizations.  While we were busy filming and editing dance recitals, focus groups, marketing and training videos -  we moved our business from Belchertown, MA to Southampton, MA. As some of you know, eTown Video was originally founded in Easthampton, MA where I had been living for many years. After a few years away from the area – we decided to return. At the same time, we are centrally located to service all of our video production clients throughout Western Massachusetts as well as Southern Vermont and Northern Connecticut.

What makes this work so enjoyable is our eTown team, our partners and vendors, and our awesome customers – without whom this would not be possible. I look forward to the second half of 2013 and hope to get a chance to work with many more of you who are considering video for your businesses or organizations.

As always, we’d appreciate it if you “Like” or “Share” our posts or Facebook page.

Click here if you would like a quote or video production price list.

Robin Bialecki, Executive Director of the Easthampton Community Center (ECC) in Easthampton, MA, during an interview with the video production team at eTown Videos

Last summer we met with Robin Bialecki of the Easthampton Community Center (ECC) in Easthampton, MA. During our visit we learned of all the wonderful ways the community center helps people in need in Easthampton and some of the surrounding communities. With today’s blog post and video, I’d like to highlight some portions of the interview with Robin again and perhaps make people aware of the ECC who may not have heard of the center.

The center provides a Food Pantry, Community Care Kitchen, a Clothing Closet, along with a meeting space for community groups, and holiday or celebratory gatherings. The building is open seven days each week with many classes and meetings going on. Since our visit last summer I had the opportunity to meet with Robin several times, in fact, earlier this year the Easthampton Community Center granted eTown Videos permission to use the large meeting hall for an all-day video shoot for which we are grateful.

If you’d like to stay in touch with the center “Like” them on Facebook or view their monthly newsletter which is now available online.

The footage was originally produced on behalf of the Greater Easthampton Chamber of Commerce.

Carolyn Shiel of Shiel Farm and Greenhouses located at 66 Pequot Road, Southampton, Massachusetts. Interview during her video marketing production for the Greater Easthampton Chamber of Commerce.

Visiting Shiel Farm in Southampton for the Greater Easthampton Chamber of Commerce

A few weeks ago we shared some details about our visit with Carolyn Shiel of Shiel Farm and Greenhouses located in Southampton, MA. Well, here’s the completed web marketing video which we produced on behalf of the Greater Easthampton Chamber of Commerce. As many of you know, eTown Videos creates the monthly member video spotlight for the chamber. The business owners and community members we meet during these video shoots never fail to impress us which is why we enjoy these particular video productions as much as we do. Carolyn has been operating Shiel Farm since 1982 and she’s one of the friendliest and most helpful greenhouse owners you’ll ever meet. Her selection of flowers and plants are indeed beautiful and versatile – you may just want to watch the video and see for yourself   Shiel Farm is now open for the season.


Of course this blog post would be incomplete if I didn’t suggest that you become a member of the Greater Easthampton Chamber because these marketing videos are one of the many benefits of membership.

Looking for a video production company for your Northampton, MA based business?

There are plenty of videographers and video production companies to choose from, so how do you pick one? First off, decide what kind of video project you are looking for. Is it a dance recital, a marketing video, a live event, or training video? Secondly, make sure that the video production company that you’re considering has a video demo reel published online – you need to be able to view a sample of their video portfolio. Frankly, if you like the web video samples you see then there’s a good chance for a potential match. At a minimum, you have an indication of the production value the video production company is offering.
Another aspect when choosing a video production company in Northampton or any of the surrounding communities is innovation. Innovation is of particular interest if you are considering having a marketing video produced? There is a sea of web video content available on the Internet and in order to distinguish your products and services it is important that your video is engaging and contains an element of surprise.

If our team at eTown Videos can assist in any way during your search for a video production company in Northampton, Springfield, or Amherst, Massachusetts please feel free to contact us.  We’d be happy to provide you with a complimentary video production consultation.

Massachusetts Videographer serving local areas in Northampton, Springfield, Easthampton outlines video post production

Well, after the video shoot we all go home All kidding aside, after the video shoot, the video production moves into the post production phase and for those of you unfamiliar with video terminology, it simply means editing the raw video footage.

If you are located in the local communities of Northampton, Easthampton, Springfield, and Amherst, Massachusetts, and you have  a specific video production project which you’d like to discuss feel free to contact us and we’d be happy to provide you with a quote or video production price list.

It is not unusual to have 1-2 hours of video footage for a two-minute video. Most businesses that we work with here in the Easthampton, Northampton, Springfield and Amherst Massachusetts areas, are sometimes surprised that we film as much video as we do considering that the final video project will only have two minutes of run time.
However, Read the rest of this entry »

If it were at all possible, we would bring our little springer spaniel to the set. I can assure you she’ll take your mind off any fears that you may encounter during the video shoot. She LOVES people.

Southampton, Easthampton video production company explains what to expect during a video shoot

Clearly the most important part with respect to client expectations is the final video production result. In other words, what will the video look and feel like once it has been completed.

However, one of the other main areas of concern for web video clients is the video shoot. Clients are sometimes worried about what they will have to do on camera. It’s sort of like the fear of public speaking which is a common fear among most people.

Therefore, as professional videographers, one of the main objectives of our video production team when working with New England businesses  on  a video shoot is to make the client feel as comfortable as possible. I completely understand that once the camera and lights go on,  raw nerves can override any plans and interview preparations.  But we are experienced in helping clients overcome any discomfort.

OK, let’s get started: Read the rest of this entry »

Suggestions for mapping out YouTube marketing, video marketing strategies for businesses in Massachusetts

Suggestions for mapping out YouTube marketing, video marketing strategies for businesses in Massachusetts

As a video content producer and creator, the last few weeks of the year are typically an appropriate time to take a look at  what lessons we  can learn from video production, video marketing and YouTube marketing during the past year. Well, here’s my take on what we could expect in 2013 and how these changes will affect and benefit western Massachusetts businesses.

If you’d like to increase your online presence by including video content in your online marketing campaign, you must build and regularly maintain a channel on YouTube. The folks that are hoping for one hit viral video success might find themselves feeling rather frustrated when despite their best efforts the video does not go “viral”. We’ve found that creating content that is both of high production value and informative, by  identifying your buyer persona and your target audience, will yield the best return on your investment. A methodical and focused approach with your video marketing campaign will be well worth your efforts. Growing your YouTube views and audience organically, with your specific audience in mind, can have a significant  impact on your visitor-to-buyer conversion rate. Frequent creation of video content  was important in 2012 and we can expect and even greater focus on frequent video creating and content updates via YouTube in 2013.

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Brief overview of cost considerations for a videographer in Western Massachusetts

Quite frequently I receive a quote request which sounds something like this: “How much does a 2-3 minute web video cost?” Unfortunately, the question is too broad and almost impossible to answer. If I were to answer that questions – it’ll be $500-$20,000, clearly, that would be a ridiculous response and entirely useless to you. The reason a general question such as the one above in difficult to answer is because a 2-3 minute video production comes in many shapes and forms. But if you have a rough idea of what type of video you need then we can be of tremendous help during your budgeting processes.

Here’s a general overview of different types of video productions that a small to mid-sized business may purchase:

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Out-of-the-box thinking is what we do here at eTown Videos most of the time, its one of my favorite parts of creating videos. That is exactly what was required when we had an opportunity to produce a web video commercial for Jackson and Connor in Northampton, Massachusetts, a men’s clothing boutique in Thornes Market. During a meeting with Tara Brewster and Candice Connors (co-owners), I had an opportunity to gain more insight and understanding into their branding. When I asked Tara and Candice to describe their brand and style of men’s clothing they used terms like “fashionably aggressive”, “classic with a twist”, and “classically modern apparel for men”. Therefore, a different video production approach was required to convey the unique style of men’s clothing through a promotional web video.

Tara and Candice were able to provide us with professional photography of their men’s clothing line which we combined with a fun and attention grabbing typography, visual effects, and a medium-paced bluesy/classic rock soundtrack . Take a look at the result and maybe you’d like to pay Jackson & Connor a visit during your next shopping trip to Northampton, MA.

If you enjoyed the video please “Like” and “Share” this post and the video, we’d appreciate it. Thank you.

You may also visit our main site www.etownvideos.com and view our other recently completed video productions or request a quote for your video project.

Northampton, MA small business owner differentiates with promotional video production

There is nothing inherently exciting about ink cartridges or PC repair. But almost every business that I know needs ink and toner products or some sort of PC repair. If you provide eco-friendly and re-manufactured ink and toner solutions in Western Massachusetts, how do you tell people about your product? How do you differentiate yourself from other businesses that sell similar products?

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