Archive for the ‘Western Mass Video Companies’ Category
Production time for a 60 second small business web video
Short web video profiles are an effective way for small businesses to increase customer engagement.
I will take you though the various steps involved in producing a 60 second small business video profile like the ones we produce here at eTown Videos on regular basis. The typical turn around time from first client contact to final video delivery ranges between 3-6 weeks.
Step 1: Typically, once you have decided to add a web video to your site, we gather some basic information about your business to prepare you and our professional videographer for the shoot. We would want to know basic information about your business, e.g. location, how many employees, history and background about yourself and your business. If you haven’t already received a quote we will work up a customized video production quote.
Step 2: At this point we also schedule the video shoot with you, which will generally take place during your normal business hours. It’s best to capture footage of a typical business day. This will help the web visitor envision what it would be like to do business with your company. Many times the video shoot includes an interview with the business owner and/or a manager. We also like to shoot b-roll footage of the business, office staff, the building or store front. B-roll footage complements the interview and keeps the viewer engaged with interesting video footage about your business.
Often we provide you with questions and guidelines on how to prepare for the video shoot in advance. We realize that most people might feel somewhat apprehensive in front of a camera. It is always a top priority to make you feel as comfortable as possible. Making a video is supposed to be a fun and enjoyable process.
Step 3: At this phase of the video production we head back to the studio and the editing magic begins A junior editor scrubs the footage and does the rough cuts and prepares the footage for a senior editor. Both editors pay particular attention to the art of digital storytelling. One of the reasons we spend so much time up front learning about your business is because we need to gain a deep understanding of your philosophy, business model, and of course the people working with you. It is critical that we tell your story in a way that reflects your vision and how you would like to be seen. Read the rest of this entry »
Creating your business marketing video – a basic guideline for beginners
Most people agree that video is a great marketing tool to create content for your web site, Facebook page, or Twitter feed. There’s plenty of research and statics available to demonstrate the effectiveness of online video – I have also written about it in previous posts. At the same time many businesses have not taken the leap into online video marketing because they are somewhat apprehensive about the whole process.
With this post I hope to eliminate some of the fears and worries about creating your first marketing video. Let’s get started with a few basic points.
- Who’s your target audience? Are you trying to generate more leads? Do you need to introduce a new product? Perhaps you need to increase donations and want to bring more awareness to your organization? Answering these questions is a critical first step, therefore, understand what the video is for and whom you are creating it for. Read the rest of this entry »
Springfield MA area video production company moves to Southampton, MA
It’s hard to believe but the first half of 2013 is almost over! I know – where did the time go? It’s been a particularly busy season for us with plenty of video production work both on-location and in the studio. We are grateful for the opportunity to work with many of our local and regional businesses and organizations. While we were busy filming and editing dance recitals, focus groups, marketing and training videos - we moved our business from Belchertown, MA to Southampton, MA. As some of you know, eTown Video was originally founded in Easthampton, MA where I had been living for many years. After a few years away from the area – we decided to return. At the same time, we are centrally located to service all of our video production clients throughout Western Massachusetts as well as Southern Vermont and Northern Connecticut.
What makes this work so enjoyable is our eTown team, our partners and vendors, and our awesome customers – without whom this would not be possible. I look forward to the second half of 2013 and hope to get a chance to work with many more of you who are considering video for your businesses or organizations.
As always, we’d appreciate it if you “Like” or “Share” our posts or Facebook page.
Click here if you would like a quote or video production price list.
Last summer we met with Robin Bialecki of the Easthampton Community Center (ECC) in Easthampton, MA. During our visit we learned of all the wonderful ways the community center helps people in need in Easthampton and some of the surrounding communities. With today’s blog post and video, I’d like to highlight some portions of the interview with Robin again and perhaps make people aware of the ECC who may not have heard of the center.
The center provides a Food Pantry, Community Care Kitchen, a Clothing Closet, along with a meeting space for community groups, and holiday or celebratory gatherings. The building is open seven days each week with many classes and meetings going on. Since our visit last summer I had the opportunity to meet with Robin several times, in fact, earlier this year the Easthampton Community Center granted eTown Videos permission to use the large meeting hall for an all-day video shoot for which we are grateful.
The footage was originally produced on behalf of the Greater Easthampton Chamber of Commerce.
Visiting Shiel Farm in Southampton for the Greater Easthampton Chamber of Commerce
A few weeks ago we shared some details about our visit with Carolyn Shiel of Shiel Farm and Greenhouses located in Southampton, MA. Well, here’s the completed web marketing video which we produced on behalf of the Greater Easthampton Chamber of Commerce. As many of you know, eTown Videos creates the monthly member video spotlight for the chamber. The business owners and community members we meet during these video shoots never fail to impress us which is why we enjoy these particular video productions as much as we do. Carolyn has been operating Shiel Farm since 1982 and she’s one of the friendliest and most helpful greenhouse owners you’ll ever meet. Her selection of flowers and plants are indeed beautiful and versatile – you may just want to watch the video and see for yourself Shiel Farm is now open for the season.
Of course this blog post would be incomplete if I didn’t suggest that you become a member of the Greater Easthampton Chamber because these marketing videos are one of the many benefits of membership.
Looking for a video production company for your Northampton, MA based business?
There are plenty of videographers and video production companies to choose from, so how do you pick one? First off, decide what kind of video project you are looking for. Is it a dance recital, a marketing video, a live event, or training video? Secondly, make sure that the video production company that you’re considering has a video demo reel published online – you need to be able to view a sample of their video portfolio. Frankly, if you like the web video samples you see then there’s a good chance for a potential match. At a minimum, you have an indication of the production value the video production company is offering.
Another aspect when choosing a video production company in Northampton or any of the surrounding communities is innovation. Innovation is of particular interest if you are considering having a marketing video produced? There is a sea of web video content available on the Internet and in order to distinguish your products and services it is important that your video is engaging and contains an element of surprise.
If our team at eTown Videos can assist in any way during your search for a video production company in Northampton, Springfield, or Amherst, Massachusetts please feel free to contact us. We’d be happy to provide you with a complimentary video production consultation.
Massachusetts Videographer serving local areas in Northampton, Springfield, Easthampton outlines video post production
Well, after the video shoot we all go home All kidding aside, after the video shoot, the video production moves into the post production phase and for those of you unfamiliar with video terminology, it simply means editing the raw video footage.
If you are located in the local communities of Northampton, Easthampton, Springfield, and Amherst, Massachusetts, and you have a specific video production project which you’d like to discuss feel free to contact us and we’d be happy to provide you with a quote or video production price list.
It is not unusual to have 1-2 hours of video footage for a two-minute video. Most businesses that we work with here in the Easthampton, Northampton, Springfield and Amherst Massachusetts areas, are sometimes surprised that we film as much video as we do considering that the final video project will only have two minutes of run time.
However, Read the rest of this entry »
Southampton, Easthampton video production company explains what to expect during a video shoot
Clearly the most important part with respect to client expectations is the final video production result. In other words, what will the video look and feel like once it has been completed.
However, one of the other main areas of concern for web video clients is the video shoot. Clients are sometimes worried about what they will have to do on camera. It’s sort of like the fear of public speaking which is a common fear among most people.
Therefore, as professional videographers, one of the main objectives of our video production team when working with New England businesses on a video shoot is to make the client feel as comfortable as possible. I completely understand that once the camera and lights go on, raw nerves can override any plans and interview preparations. But we are experienced in helping clients overcome any discomfort.
OK, let’s get started: Read the rest of this entry »
Suggestions for mapping out YouTube marketing, video marketing strategies for businesses in Massachusetts
As a video content producer and creator, the last few weeks of the year are typically an appropriate time to take a look at what lessons we can learn from video production, video marketing and YouTube marketing during the past year. Well, here’s my take on what we could expect in 2013 and how these changes will affect and benefit western Massachusetts businesses.
If you’d like to increase your online presence by including video content in your online marketing campaign, you must build and regularly maintain a channel on YouTube. The folks that are hoping for one hit viral video success might find themselves feeling rather frustrated when despite their best efforts the video does not go “viral”. We’ve found that creating content that is both of high production value and informative, by identifying your buyer persona and your target audience, will yield the best return on your investment. A methodical and focused approach with your video marketing campaign will be well worth your efforts. Growing your YouTube views and audience organically, with your specific audience in mind, can have a significant impact on your visitor-to-buyer conversion rate. Frequent creation of video content was important in 2012 and we can expect and even greater focus on frequent video creating and content updates via YouTube in 2013.
Quite frequently I receive a quote request which sounds something like this: “How much does a 2-3 minute web video cost?” Unfortunately, the question is too broad and almost impossible to answer. If I were to answer that questions – it’ll be $500-$20,000, clearly, that would be a ridiculous response and entirely useless to you. The reason a general question such as the one above in difficult to answer is because a 2-3 minute video production comes in many shapes and forms. But if you have a rough idea of what type of video you need then we can be of tremendous help during your budgeting processes.
Here’s a general overview of different types of video productions that a small to mid-sized business may purchase: