Archive for the ‘YouTube’ Category
New England Businesses Utilize Videographers and Video Production Companies to Market Their Business
How to get the most mileage out of your business marketing video
For many businesses video marketing has become an essential part of their online marketing strategy. However, I’ve also found that many businesses after receiving the completed video production, struggle to figure out how to actually get the most mileage out of their business marketing video.
Most of our clients are located in Massachusetts, Vermont, Connecticut, and New Hampshire but the following suggestions would apply equally to most businesses in any location.
OK, so you just viewed the final draft of the completed video production, and you absolutely love it, and you can’t wait to share the web video with your colleagues, peers, and friends. But how do you make sure that the video will continue to be viewed after the initial burst of excitement?
What follows are a few simple tips to make sure that you get the most mileage out of your new marketing video:
Suggestions for mapping out YouTube marketing, video marketing strategies for businesses in Massachusetts
As a video content producer and creator, the last few weeks of the year are typically an appropriate time to take a look at what lessons we can learn from video production, video marketing and YouTube marketing during the past year. Well, here’s my take on what we could expect in 2013 and how these changes will affect and benefit western Massachusetts businesses.
If you’d like to increase your online presence by including video content in your online marketing campaign, you must build and regularly maintain a channel on YouTube. The folks that are hoping for one hit viral video success might find themselves feeling rather frustrated when despite their best efforts the video does not go “viral”. We’ve found that creating content that is both of high production value and informative, by identifying your buyer persona and your target audience, will yield the best return on your investment. A methodical and focused approach with your video marketing campaign will be well worth your efforts. Growing your YouTube views and audience organically, with your specific audience in mind, can have a significant impact on your visitor-to-buyer conversion rate. Frequent creation of video content was important in 2012 and we can expect and even greater focus on frequent video creating and content updates via YouTube in 2013.
Basic overview of how to post a web video
Adding rich media such as web video to your website will dramatically increase the engagement level of web visitors.
We outline several options for our video production clients in Western Massachusetts to integrate their web video with business websites. Options include a basic YouTube embed to a high-end business video hosting platform with Brightcove for Viddler.
One of the easiest and best known methods to put video on a company website is through YouTube embeds. First you will need a YouTube account which most of the time is tied to your Gmail account. If you don’t have a Gmail or YouTube account then sign up for one because signup in easy and free. Follow the upload instructions on YouTube to upload a video to your YouTube channel. Spend a little time to give your video a good descriptive title. That title and the video description would help identify the content of the video with Google searches. If you are familiar with meta tags then add meta-tags as well which are keywords that help describe your business, your products and services, and the type of video you’re adding to your YouTube channel. YouTube’s help and tutorial videos on how to begin uploading a video are available with a simple search.
Here’s an eTown Videos client example of a YouTube video embed:
After you upload your video, Read the rest of this entry »
Western Massachusetts businesses and local chamber embracing social video to highlight member services
During the past few months we been working with the Easthampton Chamber of Commerce in producing member video spotlights. As mentioned previously in this blog site, the member videos feature a chamber member each month in the chamber’s monthly e-newsletter and on YouTube.
Social video is the fastest growing online marketing format and if you add the ability to share these videos through Facebook and YouTube the benefits of online video grow quickly. In fact, the appetite by consumers to share Read the rest of this entry »
Social Media Examiner, an online guide to the social media industry just released their annual report entitled “State of Social Media Marketing Industry”. The report covered the most popular social media marketing channels, however, I will focus this blog post and my review on how online marketers will use online video in combination with social media in 2011. The analysis of the current state of social media included more than 3300 marketers.
The report highlights the increasing importance of online video for businesses, in fact, 77% of marketers have plans to increase their video marketing in 2011. This percentage increases to 82% for businesses with 1000 employees or more. Another top area of focus for businesses in 2011 in social media – a remarkable 92% of marketers use Facebook and 72% of them plan on increasing their activity. In a 2009 study, only 77% of businesses were using Facebook – the increase over the past two years is probably attributable to Facebook’s effort to becoming friendlier to business marketers. LinkedIn has also become an increasingly important marketing channel for business as well, 61% will increase their use of LinkedIn (71% of B2B vs. 51% of B2C). Incidentally, MySpace appears to be out of the race as 81% of respondents do not have any plans to use that social media platform for business marketing.
Read the rest of this entry »
Can a small business benefit from web video marketing without a website?
If you are considering having a professional web video produced for your business then it is not necessary for you to have your own website. I am not suggesting that you don’t get a website at all, but if you currently do not have a website for your video or if you are currently upgrading your website, that should not be an obstacle to getting a promotional or marketing video produced. An obvious question arises. How do you promote your products and services with your web video when you do not have a website? Your video can be uploaded or hosted by several free online hosting companies. YouTube is probably the best known video hosting platform, but there are several other venues such Google Places, Yahoo Video, MetaCafe, Viddler, Blip.TV, or Vimeo that will host your business web video for free. At the same time, it is recommended that you optimize your video for search engines so that you are found when people are looking for your products and services. When selecting a video production company you may want to inquire if they have experience with SEO (search engine optimization). This is of particular importance for businesses who currently do not have a website or a website that is temporarily down for an upgrade. These video hosting companies also have plenty of bandwidth, and there are several advantages versus hosting the video on your own website if you chose to go that route.
What does SEO actually do for your web video? Read the rest of this entry »
Executives indicate they are willing to take purchasing action after watching business web videos
The web continues to be in the middle of a video make-over and more senior executives are open to taking action after having watched a business related video. Forbes Insights, in association with Google, released a report entitled “Video in the C-Suite: Executives Embrace the Non-Text Web”, and the report finds that web video continues to make gains as important business information sources for senior executives.
Online video is clearly increasing among business users, according to the study, 83% of C-level executives are now watching more video than they did just one year ago. I thought it was particularly noteworthy to mention a shift in different age groups as it pertains to their viewing habits of online video. For example, in 2009, only 41% of executives age 50 or older said they watched web videos on websites which are related to their business activities, and only 11% viewed web videos related to business on a daily basis. However, in 2010, 66% of executives age 50 or older viewed business related online video while 15% did so daily. There was also an increase from 40% to 52% of business executive who go to YouTube for their business video consumption.
Business related videos influence the purchasing decision of senior executives Read the rest of this entry »