Archive for the ‘YouTube’ Category
Post Your Video On Facebook, LinkedIn, and YouTube; Your Online Marketing Depends On It
Social Media Examiner, an online guide to the social media industry just released their annual report entitled “State of Social Media Marketing Industry”. The report covered the most popular social media marketing channels, however, I will focus this blog post and my review on how online marketers will use online video in combination with social media in 2011. The analysis of the current state of social media included more than 3300 marketers.
The report highlights the increasing importance of online video for businesses, in fact, 77% of marketers have plans to increase their video marketing in 2011. This percentage increases to 82% for businesses with 1000 employees or more. Another top area of focus for businesses in 2011 in social media – a remarkable 92% of marketers use Facebook and 72% of them plan on increasing their activity. In a 2009 study, only 77% of businesses were using Facebook – the increase over the past two years is probably attributable to Facebook’s effort to becoming friendlier to business marketers. LinkedIn has also become an increasingly important marketing channel for business as well, 61% will increase their use of LinkedIn (71% of B2B vs. 51% of B2C). Incidentally, MySpace appears to be out of the race as 81% of respondents do not have any plans to use that social media platform for business marketing.
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As A Small Business Owner, Do I Need A Website For My Web Video?
Can a small business benefit from web video marketing without a website?
If you are considering having a professional web video produced for your business then it is not necessary for you to have your own website. I am not suggesting that you don’t get a website at all, but if you currently do not have a website for your video or if you are currently upgrading your website, that should not be an obstacle to getting a promotional or marketing video produced. An obvious question arises. How do you promote your products and services with your web video when you do not have a website? Your video can be uploaded or hosted by several free online hosting companies. YouTube is probably the best known video hosting platform, but there are several other venues such Google Places, Yahoo Video, MetaCafe, Viddler, Blip.TV, or Vimeo that will host your business web video for free. At the same time, it is recommended that you optimize your video for search engines so that you are found when people are looking for your products and services. When selecting a video production company you may want to inquire if they have experience with SEO (search engine optimization). This is of particular importance for businesses who currently do not have a website or a website that is temporarily down for an upgrade. These video hosting companies also have plenty of bandwidth, and there are several advantages versus hosting the video on your own website if you chose to go that route.
What does SEO actually do for your web video? Read the rest of this entry »
83% Of Senior Executives Watch More Web Video Today Than A Year Ago
Executives indicate they are willing to take purchasing action after watching business web videos
The web continues to be in the middle of a video make-over and more senior executives are open to taking action after having watched a business related video. Forbes Insights, in association with Google, released a report entitled “Video in the C-Suite: Executives Embrace the Non-Text Web”, and the report finds that web video continues to make gains as important business information sources for senior executives.
Online video is clearly increasing among business users, according to the study, 83% of C-level executives are now watching more video than they did just one year ago. I thought it was particularly noteworthy to mention a shift in different age groups as it pertains to their viewing habits of online video. For example, in 2009, only 41% of executives age 50 or older said they watched web videos on websites which are related to their business activities, and only 11% viewed web videos related to business on a daily basis. However, in 2010, 66% of executives age 50 or older viewed business related online video while 15% did so daily. There was also an increase from 40% to 52% of business executive who go to YouTube for their business video consumption.
Business related videos influence the purchasing decision of senior executives Read the rest of this entry »