Western Massachusetts businesses and local chamber embracing social video to highlight member services

During the past few months we been working with the Easthampton Chamber of Commerce in producing member video spotlights. As mentioned previously in this blog site, the member videos feature a chamber member each month in the chamber’s monthly e-newsletter and on YouTube.

Social video is the fastest growing online marketing format and if you add the ability to share these videos through Facebook and YouTube the benefits of online video grow quickly. In fact, the appetite by consumers to share videos of their favorite brands seems to be insatiable. Visible Measures, a research company that measures video activity online, reported a 78% increase from Q4 2011 to Q1 2012 in social video views. That’s an astonishing growth rate. During a video shoot in Easthampton, MA we chatted with Janel Jorda, President of Web-tactics, inc. , and underlined the importance of a well thought-out online marketing campaign in combination with social video. Although some local and regional  businesses are still somewhat apprehensive about entering the social media and online video fray, there seems to be little doubt that web videos are here to stay.

Here’s another interesting social media news item, Anaridis Rodriguez from WWLP Channel 22 News, reported this week that Facebook is testing a feature that would allow Facebook users to pay $2.00 to make their status updates more visible. I can’t imagine paying a fee for my personal Facebook page, however, a business owner may find this feature appealing. It may also be of interest to organizations like the Easthampton Chamber to announce an important community event via video, and better newsfeed visibility may lead to higher turn out.

As the dynamic world of social media and social video keeps changing and evolving, I’ll make sure to provide you with updates and information.

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