Using customer centric videos as effective internet marketing solutions for automotive dealers
Does web video lead to more customer conversions for automotive dealers?
According to Larry Pryg, National Marketing Manager for GM’s certified-used auto business “Video is exploding,” and that when it comes to used cars, dealer websites that have video are 2X more likely to generate phone calls or emails from prospective shoppers vs. websites without video.
The above quote is from an interview which Larry Pryg participated in a few years ago – and of course, video has exploded and web visitors will click away from your site if no videos are included to show them your cars. Online videos drive sales, and web visitors that consume video convert at a significantly higher rate than consumers that do not watch online video.
However, in the age of social media, as an automotive dealer you want your customers to tell the story about their cars and doing business with your dealership. Here are some strategies:
1. Video of customer testimonials talking about their positive buying experience at your dealership are very effective. Post these videos to your websites as well as all the major hosting sites like YouTube, MetaCafe, etc. Note: It is equally important to have your video optimized for major search engines such Google, Yahoo, and Bing as well as YouTube.
2. Encourage your customers to share these videos in which they appear on their Twitter feeds, Facebook pages, or StumbleUpon. Customers generally share video in which they appear quite freely with friends and business associates while quickly expanding and strengthening your dealer’s brand.
3. Short video tours of models you offer for sale, showcasing features and options on the vehicles.
Contact us for our automotive pricing packages for 10, 20, or 50 web video clips for your dealerships. When contacting us please ask about eTown’s Search Engine Optimized web videos (SEO Videos).