The difference between HD video and high resolution photography

We shoot our videos in 1080p as well as 1080i, both video cameras produce stunning results. Recently, I was asked by a client if frames or screenshots from the HD footage could be used instead of still photography for a website. I do not recommend using high definition video footage frames or screenshots instead of still photographs. It just doesn’t look very good.

HD video footage is a different animal then high-resolution photography. Taking frames or screenshots of HD footage doesn’t work well although of course the video footage itself looks great.

The technical reason for this difference is as follows: If the video was shot in 1080i, the “i” stands for interlaced which means you get two fields for each frame, then 1080i video footage does not translate very well to a photo image. I’m not saying it can’t be done it just doesn’t convert well to a jpg or tiff or png file. Secondly the pixels in many video files are rectangular while photography typically has square pixels, again I would not recommend taking screenshots, the images can look distorted and can not be  easily fixed in photoshop or similar applications.

If photo images are required for a client in addition to the video shoot then we bring our photography gear.

Or get a good camera and take high-resolution stills of your staff or office and the resulting stills will look great on your website and will reflect favorably on your brand and company image.

If you found this post helpful please Share or Like. Thank you.