Blog

The Making of Jean-Pierre Pasche’s Video Spotlight

Behind the scenes of the July 2014 Easthampton Chamber Video Spotlight

We enjoy all our video shoots because it’s our passion.

However, for the July 2014 Easthampton Chamber video spotlight we had the opportunity to add some secret sauce to the video making recipe to  give the final result a little extra zest. We spoke with the 2013 President’s Award Winner, […]

So You Got a Video Proposal – Now What???

So you got a proposal from that great video production house you researched and met with. What next?

First off, read through the whole proposal. The entire scope of your project should be outlined, the contact people from your office and the videographer’s office should be identified, and the delivery method of the final video should be mentioned. Did you […]

Western Mass and Vermont Travel Videographer

Do you like to travel?
Whenever we have an opportunity to create travel videos we like to post and share them. Here’s a selection of video blogs and destination videos created by eTown Videos. Please “Share” and “Like” if you enjoyed these video selections.

What’s Holding Back Sales for Technology Companies?

Overcoming Barriers to New Technology Adaptation through Web Video
I have been selling and marketing technology services and products for over 20 years. Based on my own experience and working with clients in the technology sector, one of the biggest obstacles we have to overcome during the sales process is the fact that technology is usually invisible. Most clients only […]

  • Web Commercials with client testimonials
    Permalink Establishing trust with client testimonial videosGallery

    How Western Mass Businesses Establish Trust with a Web Video Testimonial

How Western Mass Businesses Establish Trust with a Web Video Testimonial

Web video commercials using testimonials

In the online world trust is a central issue. Additionally, for a prospective client it is easy to loose interest in a website having an endless array of choices to click. As a video production company, one of our tasks is to help businesses persuade their prospective clients to stay on their website. This process […]

  • Should I hire a freelance videographer or video production company
    Permalink Gallery

    Should I Hire A Freelance Videographer Or A Video Production Company In Springfield, Massachusetts?

Should I Hire A Freelance Videographer Or A Video Production Company In Springfield, Massachusetts?

Located in Springfield, MA? Need help with a video production project?

Lucy’s company is located in Springfield, Massachusetts and her employer needs a web video to explain their products. She’s wondering if she should hire a local videographer or a video production company?

The video production company she’s considering has a great website, an impressive portfolio, and a lot of experience. The videographer says she […]

  • Springfield MA Video Production – Our Video Production Services
    Permalink Springfield MA Video Production – Our Video Production ServicesGallery

    Video Marketing Is An Investment and NOT An Expense For Western Mass

Video Marketing Is An Investment and NOT An Expense For Western Mass

3 Tips to maximise your video marketing ROI
Peter Drucker once noted: “Nothing happens until someone sells something”. If your business is in the selling business, and who isn’t in one way or another, then you need to advertise. Word of mouth alone may not be enough.

When we began producing promotional videos in 2006 for Western Mass businesses, promotional videos […]

By |May 16th, 2014|Uncategorized|Comments Off|

3 Qualities Western Mass Marketing Videos Have In Common

How Western Massachusetts businesses merge modern marketing and web video
As a video production company, we have been helping businesses in Western Massachusetts incorporate marketing videos into their online marketing strategies for several years. The following three areas have emerged as important marketing components:
Web Videos For Mobile Marketing
25-45% of all web traffic comes from mobile devices and there’s indication that […]

Developing A Profitable Marketing Web Video, Part 3 of 3

Balancing Run Time and Cost
The old adage “less is more” applies to most marketing videos. Trim the fat of the script to avoid unnecessary clutter. When producing a profitable marketing web video for businesses and organizations in Western Massachusetts and many parts of New England, we have found that the longer the video runs the less likely viewers will […]

Developing A Profitable Marketing Web Video, Part 2 of 3

Working With Your IT Staff or Web Developer

As a Massachusetts video marketing company we encounter skeptics from time to time with respect to implementing video on their website. They may be reluctant to add video to their website for technical reasons such as “streaming” issues. Perhaps they feel that a large photo slideshow offers much more marketing value.

Sometimes internal […]