• Web Commercials with client testimonials
    Permalink Establishing trust with client testimonial videosGallery

    How Western Mass Businesses Establish Trust with a Web Video Testimonial

How Western Mass Businesses Establish Trust with a Web Video Testimonial

Web video commercials using testimonials

In the online world trust is a central issue. Additionally, for a prospective client it is easy to loose interest in a website having an endless array of choices to click. As a video production company, one of our tasks is to help businesses persuade their prospective clients to stay on their website. This process […]

By |May 19th, 2014|Commercial, Testimonial video, Video Production, Western Mass Video Companies, Western Massachusetts|Comments Off on How Western Mass Businesses Establish Trust with a Web Video Testimonial|
  • Should I hire a freelance videographer or video production company
    Permalink Gallery

    Should I Hire A Freelance Videographer Or A Video Production Company?

Should I Hire A Freelance Videographer Or A Video Production Company?

The difference between a videographer and a video production company

Lucy’s company is located in Springfield, Massachusetts and her employer needs a web video to explain their products. She’s wondering if she should hire a local videographer or a video production company?

The video production company she’s considering has a great website, an impressive portfolio, and a lot of experience. The videographer says she can […]

By |May 17th, 2014|Massachusetts Video Producton Service, Video Production, Video Production Company, Videographer, Videographers Massachusetts, Videography, Western Massachusetts|Comments Off on Should I Hire A Freelance Videographer Or A Video Production Company?|

3 Qualities Western Mass Marketing Videos Have In Common

How Western Massachusetts businesses merge modern marketing and web video
As a video production company, we have been helping businesses in Western Massachusetts incorporate marketing videos into their online marketing strategies for several years. The following three areas have emerged as important marketing components:
Web Videos For Mobile Marketing
25-45% of all web traffic comes from mobile devices and there’s indication that […]

  • How to impress your audience with a corporate sales video
    Permalink Your corporate video audience has become mobileGallery

    4 Embarrassing Corporate Sales Video Mistakes You Better Not Make

4 Embarrassing Corporate Sales Video Mistakes You Better Not Make

How to impress your audience with a corporate sales video

Corporate video presentations have been around since the early 1980’s but they didn’t become a phenomenon until the late 1990’s when costs for video productions became more affordable.

However, corporate videos are far from becoming a commodity. The reason is because many corporate video productions are actually pretty bad. As I […]

By |April 21st, 2014|Corporate Video, Massachusetts Video Producton Service, Multimedia Presentation, Springfield MA Video Marketing, Springfield MA Videographer, Video Production|Comments Off on 4 Embarrassing Corporate Sales Video Mistakes You Better Not Make|

Why We Love The Easthampton Chamber (And You Should, Too!)

3 Things That Surprised Us The Most
Maybe you have heard of your local chamber, the Greater Easthampton Chamber of Commerce, but you are not a member. When asked why your business is not yet a member, you can’t really answer the question.

I was in the same boat until about two and half years ago. Back in November of […]

By |April 9th, 2014|Easthampton Chamber, Easthampton Massachusetts, Easthampton Videographer, Video Production, Video Production Company, Western Massachusetts|Comments Off on Why We Love The Easthampton Chamber (And You Should, Too!)|
  • Permalink Gallery

    How To Keep Them Awake – Corporate Training Video Productions For Northampton, MA Based Businesses

How To Keep Them Awake – Corporate Training Video Productions For Northampton, MA Based Businesses

Creating Professional Training Videos
If you have ever been assigned the task of creating training videos for your company or department then you know it’s hard work and can be enormously challenging. The subject matter, which is being covered in the training video production may be rather complicated. Keeping viewers engaged is typically difficult to do. If your audience is […]

By |April 7th, 2014|Northampton MA Videographer, Northampton Videographer, Pittsfield MA Videographer, Training Video Production, Video Production|Comments Off on How To Keep Them Awake – Corporate Training Video Productions For Northampton, MA Based Businesses|

Training Video Productions And Videographers For Springfield and Western MA Based Businesses

Training videos to motivate and train your workforce
When producing training videos for companies in our service areas in Western Massachusetts we have observed that today’s companies are under significant pressure to educate, train, and motivate their employees.
training video productions
Often these pressures are driven by changes in the law, client preferences, or competitive market conditions. These demands not only exist […]

By |April 4th, 2014|Springfield MA Videographer, Training Video Production, Video Production, Videographer, Western Massachusetts|Comments Off on Training Video Productions And Videographers For Springfield and Western MA Based Businesses|
  • Undertanding Video Production Pricing, Greater Springfield, MA
    Permalink Gallery

    “Mini-Documentary” Web Videos Profitable For Western Mass Businesses

“Mini-Documentary” Web Videos Profitable For Western Mass Businesses

Featuring real people proves to be popular video commercial ad format for Massachusetts video production company
Video commercial formats can be produced in 15, 20, or 30 second run times, sometimes even longer. But on the web it is not necessary to adhere to traditional TV broadcast run times.

Here at eTown Videos we produced our first web commercial for a […]

By |September 25th, 2013|Commercial, Massachusetts Video Producton Service, Video Production, Web Video Marketing, Western Massachusetts|Comments Off on “Mini-Documentary” Web Videos Profitable For Western Mass Businesses|

Videography of Art in the Orchard, Easthampton, MA

Western Mass video production company creates Art in the Orchard video promo
We have been there three or four times this year (our first year), and each time we visit the Art in the Orchard display in Easthampton, Massachusetts we see something new or we see the sculptures from a different perspective. The stunning view, the beautiful art, and the […]

By |October 3rd, 2013|easthampton ma video marketing, Easthampton Videographer, Massachusetts Video Producton Service, Video Production, Western Massachusetts|Comments Off on Videography of Art in the Orchard, Easthampton, MA|

How To Make A Marketing Video

Creating your business marketing video – a basic guideline for beginners Most people agree that video is a great marketing tool to create content for your web site, Facebook page, or Twitter feed. There’s plenty of research and statics available to demonstrate the effectiveness of online video – I have also written about it in previous posts. At the same […]

By |August 26th, 2013|Marketing, Video Production, Web Video Marketing, Western Mass Video Companies|Comments Off on How To Make A Marketing Video|