Developing A Profitable Marketing Web Video, Part 3 of 3

Balancing Run Time and Cost
The old adage “less is more” applies to most marketing videos. Trim the fat of the script to avoid unnecessary clutter. When producing a profitable marketing web video for businesses and organizations in Western Massachusetts and many parts of New England, we have found that the longer the video runs the less likely viewers will […]

By |May 7th, 2014|Marketing Strategy, Marketing Video, Massachusetts, Massachusetts Video Producton Service|Comments Off on Developing A Profitable Marketing Web Video, Part 3 of 3|

Developing A Profitable Marketing Web Video, Part 2 of 3

Working With Your IT Staff or Web Developer

As a Massachusetts video marketing company we encounter skeptics from time to time with respect to implementing video on their website. They may be reluctant to add video to their website for technical reasons such as “streaming” issues. Perhaps they feel that a large photo slideshow offers much more marketing value.

Sometimes internal […]

By |May 7th, 2014|Marketing Strategy, Marketing Video, Massachusetts Video Producton Service|Comments Off on Developing A Profitable Marketing Web Video, Part 2 of 3|

Developing A Profitable Marketing Web Video, Part 1 of 3

How to plan a web video production that delivers more sales and leads

This 3-part guide is designed to provide marketing professionals with the basic tools to develop a plan to produce and create profitable web videos. The Internet is full of web video marketing campaigns that lack the elements to make web video content more profitable. The promise of […]

By |May 7th, 2014|bounce rate, Marketing Strategy, Marketing Video, Massachusetts Video Producton Service|Comments Off on Developing A Profitable Marketing Web Video, Part 1 of 3|

What Should I Say About My Business In Our Web Video Production?

Helping Western Massachusetts businesses tell their story with online video If you’re struggling to come up with just the right words to say about your business on camera then you’re not alone. At eTown Videos we have dealt with all types of businesses and one of our primary objectives is to help our clients tell their unique story with a […]

By |September 12th, 2012|Marketing Strategy, Massachusetts Video Producton Service, Western Mass Video Companies|Comments Off on What Should I Say About My Business In Our Web Video Production?|

What Does Promotional Video Marketing Mean To Businesses in Western Massachusetts?

Saving time and engaging your customers with professional video marketing strategies Video marketing means incorporating videos into your marketing campaigns. The primary objective of marketing videos is typically to promote your products, such as a new product launch, introducing your company, as well as delivering product information. The type of videos and that we have created and produced for companies […]

By |September 10th, 2012|Marketing Strategy, Massachusetts Video Producton Service, Web Video Marketing|Comments Off on What Does Promotional Video Marketing Mean To Businesses in Western Massachusetts?|

Do You Live Under The Illusion That You Can Control Your Customers’ Behavior?

If you are a business owner, sales person, or marketer, have you ever received a call or a sales lead which unexpectedly led to a very large order worth a lot of money to your company? In fact, it surprised you, and you almost felt a little guilty like you were getting away with something but you were delighted nevertheless. […]

By |April 18th, 2011|Marketing Philosophy, Marketing Strategy|Comments Off on Do You Live Under The Illusion That You Can Control Your Customers’ Behavior?|