Do You Need a Video Marketing Plan?

How to create a video marketing plan in 3 basic steps

The reasons you need a video marketing plan are outlined in this brief overview of web visitors’ behavior:

In the somewhat distant past, clients opened the phone book (remember those?) and called a toll free number. Today, talking to a sales person is usually a last step.

The first time a […]

How To Make A Marketing Video

Creating your business marketing video – a basic guideline for beginners Most people agree that video is a great marketing tool to create content for your web site, Facebook page, or Twitter feed. There’s plenty of research and statics available to demonstrate the effectiveness of online video – I have also written about it in previous posts. At the same […]

By |August 26th, 2013|Marketing, Video Production, Web Video Marketing, Western Mass Video Companies|Comments Off on How To Make A Marketing Video|

New England Businesses Utilize Videographers and Video Production Companies to Market Their Business

How to get the most mileage out of your business marketing video For many businesses video marketing has become an essential part of their online marketing strategy. However, I’ve also found that many businesses after receiving the completed video production, struggle to figure out how to actually get the most mileage out of their business marketing video. Most of our […]

By |March 15th, 2013|Corporate Video, Marketing, Massachusetts Video Producton Service, Video Production Company, Videographer, YouTube, YouTube Marketing|Comments Off on New England Businesses Utilize Videographers and Video Production Companies to Market Their Business|

Highlight The People Behind Your Products And Services

Creating better video content through focus on human-interest stories
Today, I’d like to highlight an area which is certainly nothing new but can sometimes be overlooked. I have observed that some of the most effective video productions focus on the people who create, produce, and use your products or services. In other words, videos which tell a compelling, heartwarming,  inspiring, […]

By |June 26th, 2011|Marketing, Uncategorized, Video Content|Comments Off on Highlight The People Behind Your Products And Services|

Post Your Video On Facebook, LinkedIn, and YouTube; Your Online Marketing Depends On It

Social Media Examiner, an online guide to the social media industry just released their annual report entitled “State of Social Media Marketing Industry”. The report covered the most popular social media marketing channels, however, I will focus this blog post and my review on how online marketers will use online video in combination with social media in 2011. The analysis […]

By |April 6th, 2011|Facebook, LinkedIn, Marketing, Social Media Marketing, Web Video Marketing, YouTube|Comments Off on Post Your Video On Facebook, LinkedIn, and YouTube; Your Online Marketing Depends On It|

Corporate Video | Promotional Video

Corporate video and promotional video; marketing strategies for enhancing your corporate brand online Developing a sound online corporate video and promotional video production is critical for almost any online marketing effort. Corporate web video productions have come a long way over the past few years from small grainy online business videos to high quality digital Internet videos. The types of […]

By |February 16th, 2011|Corporate Video, Marketing, Professional Video Company, Promotional Video, Trade Show Videos|Comments Off on Corporate Video | Promotional Video|

Internet Marketing Solutions For Auto Dealers

In the age of social media, as an automotive dealer you want your customers to tell the story about their cars and doing business with your dealership. Here are some strategies:

By |February 5th, 2011|Automotive Dealers, Internet Marketing Solutions For Auto Dealers, Marketing, Web Video Commercial, Web Video Marketing|Comments Off on Internet Marketing Solutions For Auto Dealers|

Online Marketing For A Law Firm

Online Marketing For A Law Firm. The technology and the rules of marketing have changed. However, the fundamental need for relationship building is as important as it ever was.

By |February 4th, 2011|Law Firm Marketing, Marketing, Online Marketing For A Law Firm, Web Video Commercial, Web Video Marketing|Comments Off on Online Marketing For A Law Firm|

How Long Should My Web Video Commercial Be?

Understanding what your business video audience wants from your web video commercial. 1. Brief and to the point, 2. Current and relevant content, 3. Style and quality

By |January 25th, 2011|Marketing, Web Video Commercial, Web Video Marketing|Comments Off on How Long Should My Web Video Commercial Be?|

Web Video Commercial for Western Massachusetts Company Engages And Retains Customers

Web Video Commercial for Western Massachusetts Company Engages And Retains Customers. “The eTown Videos web commercial has far exceeded our expectations and has helped tremendously with our online marketing efforts.” ~ Christopher Chase, Executive Vice President, Fuel Services, Inc., Westfield, MA

By |January 25th, 2011|Marketing, Video Production Company, Web Video Commercial, Web Video Marketing|Comments Off on Web Video Commercial for Western Massachusetts Company Engages And Retains Customers|