How To Calculate ROI For Your Explainer Video (Before You Buy)

What is a reasonable expectation for an explainer video ROI?

Most web visitors would rather get answers to their questions in a 60 second explainer video than reading ten pages of text. There is plenty of data available that supports that statement. Well-crafted explainer videos have a positive effect on lead generation, sales increases, information retention, and brand awareness.
The benefits […]

By |July 29th, 2017|Animated videos, Explainer videos, Return on Investment, ROI|Comments Off on How To Calculate ROI For Your Explainer Video (Before You Buy)|

Are You Struggling To Connect The Dots From Online Video to ROI?

Let’s take a look at return on investment (ROI) and online video Most of us accept the notion that online video has an engaging and persuasive ¬†effect on its viewer audience. In fact, I blogged about viewing habits of senior executives a few days ago. In that blog post I reviewed a study by Forbes Insights and Google, and how […]

By |February 28th, 2011|Return on Investment, ROI, Video Production, Video Production Cost, Web Video Marketing|Comments Off on Are You Struggling To Connect The Dots From Online Video to ROI?|