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    3 Video Marketing Mistakes Which Will Result In Poor Viewer Engagement

3 Video Marketing Mistakes Which Will Result In Poor Viewer Engagement

These video marketing mistakes will lead to poor conversions

Video is on top of the list of every major marketing project in 2015. One of the main purposes of video is to engage viewers and convert prospective clients into loyal customers. Video engagement metrics are very measurable. A marketing video on your website will always improve the performance of your website. […]

By |April 24th, 2015|Marketing Video, Uncategorized, Video Marketing, Video Marketing Plan, Web Video Marketing|Comments Off on 3 Video Marketing Mistakes Which Will Result In Poor Viewer Engagement|
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    Video Marketing Is An Investment and NOT An Expense For Western Mass

Video Marketing Is An Investment and NOT An Expense For Western Mass

3 Tips to maximise your video marketing ROI
Peter Drucker once noted: “Nothing happens until someone sells something”. If your business is in the selling business, and who isn’t in one way or another, then you need to advertise. Word of mouth alone may not be enough.

When we began producing promotional videos in 2006 for Western Mass businesses, promotional videos […]

By |May 16th, 2014|Uncategorized|Comments Off on Video Marketing Is An Investment and NOT An Expense For Western Mass|

Better Video With The iPhone 5, Will You Upgrade?

Reviewing video and photo feature upgrades for the iPhone 5 As a video producer it is always of interest when new or improved mobile video technology is being brought to the market. Naturally, I was very curious to see what types of upgrades Apple would offer in terms of the new iPhone5 and it’s video and photo capabilities. I will […]

By |September 12th, 2012|1080p, FaceTime HD, iOS6, iPhone, iPhone 4S, iPhone 5, Uncategorized|Comments Off on Better Video With The iPhone 5, Will You Upgrade?|

Highlight The People Behind Your Products And Services

Creating better video content through focus on human-interest stories
Today, I’d like to highlight an area which is certainly nothing new but can sometimes be overlooked. I have observed that some of the most effective video productions focus on the people who create, produce, and use your products or services. In other words, videos which tell a compelling, heartwarming,  inspiring, […]

By |June 26th, 2011|Marketing, Uncategorized, Video Content|Comments Off on Highlight The People Behind Your Products And Services|