5 Solutions To The Most Common Video Marketing Challenges

5 Solutions to the Most Common Video Marketing Challenges
Even experienced marketers may find that managing a video marketing campaign can be a daunting task. Things can go wrong quickly and cost your company money. Let’s review some common challenges and our proposed solutions.

1. Have your script reviewed by a professional scriptwriter
Challenge: Writing a script for video is very different from anything else you […]

By |May 2nd, 2015|Budget, Cost, Video Marketing, Video Marketing Company|Comments Off on 5 Solutions To The Most Common Video Marketing Challenges|

3 Steps To Generate Leads With A Marketing Video

3 steps to launch your new product or service with a video marketing campaign
The pressure is high to generate new business right away for a new product. As a sales and marketing manager, you ask yourself ‘What is the quickest method to generate leads for my sales team?’

A marketing video on the most effective and quickest path
Step 1: Consider a PPC […]

By |April 28th, 2015|Marketing Video, Massachusetts, Video Marketing, Video Marketing Company|Comments Off on 3 Steps To Generate Leads With A Marketing Video|
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    3 Video Marketing Mistakes Which Will Result In Poor Viewer Engagement

3 Video Marketing Mistakes Which Will Result In Poor Viewer Engagement

These video marketing mistakes will lead to poor conversions

Video is on top of the list of every major marketing project in 2015. One of the main purposes of video is to engage viewers and convert prospective clients into loyal customers. Video engagement metrics are very measurable. A marketing video on your website will always improve the performance of your website. […]

By |April 24th, 2015|Marketing Video, Uncategorized, Video Marketing, Video Marketing Plan, Web Video Marketing|Comments Off on 3 Video Marketing Mistakes Which Will Result In Poor Viewer Engagement|
  • Online video marketing advertising
    Permalink The time is perfect for affordable video marketing ads on Facebook.Gallery

    Perfect time for small businesses and affordable video marketing ads

Perfect time for small businesses and affordable video marketing ads

High audience engagement through video marketing on Facebook
As a follow up to my post from yesterday about digital video marketing trends for 2015, I’d like to add a few comments regarding video marketing on Facebook for small and medium-sized businesses (SMB).

Facebook stated in March during their F8 conference that their users are now watching 4 billion videos each day. The […]

By |April 23rd, 2015|Video Marketing, Video Production Company, Videographers Massachusetts, Web Video Marketing, Western Mass Video Companies|Comments Off on Perfect time for small businesses and affordable video marketing ads|
  • a big shift in video marketing is underway
    Permalink  Facebook and YouTube were by far the most popular channels.Gallery

    YouTube or Facebook, a big shift in video marketing is coming

YouTube or Facebook, a big shift in video marketing is coming

 

 

 

 

 

 

 

 

 

77.8 % of respondents in a recent survey by Mixpo  ran a video marketing campaign on YouTube in 2014, while 63% chose Facebook during the same year. The survey included 125 agencies, brands, and publishers and shows us some of the recent trends to reach consumers through social media channels.

Facebook and YouTube were by far the most popular channels. […]

By |April 22nd, 2015|Facebook, Marketing Video, Video Marketing, YouTube|Comments Off on YouTube or Facebook, a big shift in video marketing is coming|

3 Qualities Western Mass Marketing Videos Have In Common

How Western Massachusetts businesses merge modern marketing and web video
As a video production company, we have been helping businesses in Western Massachusetts incorporate marketing videos into their online marketing strategies for several years. The following three areas have emerged as important marketing components:
Web Videos For Mobile Marketing
25-45% of all web traffic comes from mobile devices and there’s indication that […]

Do You Need a Video Marketing Plan?

How to create a video marketing plan in 3 basic steps

The reasons you need a video marketing plan are outlined in this brief overview of web visitors’ behavior:

In the somewhat distant past, clients opened the phone book (remember those?) and called a toll free number. Today, talking to a sales person is usually a last step.

The first time a […]

Should I Hire a Videographer or a Video Production Company?

What you need to know before you hire. Your company’s and your reputation depend on it.
You have decided to hire the services of a video specialist for your next video project. You have a budget to consider. You have your reputation and your company’s reputation to be mindful of. Who should you hire? A quick Google search gives you plenty […]

What Makes A Good Marketing Video?

Important Components For A Good Marketing Video
We identified three major components to creating a good marketing video:

Storytelling
Information
Localization

Good storytelling: Web videos must include good storytelling, a good narrative. In fact, some of the best web videos we created include real people talking about real situations. It doesn’t matter if it’s a small business owner talking about his or her products […]

By |January 22nd, 2014|Video Marketing|Comments Off on What Makes A Good Marketing Video?|

Web Video Marketing Benefits For Springfield, Northampton MA Based Businesses

How much should I spend on our marketing video?
Even the most casual Internet user is realizing that the online experience is increasingly driven by web videos and video marketing. comScore, an Internet analytics and research company, estimates that the online video audience has reached approximately 85% of the entire US Internet audience.
Some time ago, Forrester Research found that a […]