• Should I hire a freelance videographer or video production company
    Permalink Gallery

    Key Differences Between A Videographer and A Video Production Company

Key Differences Between A Videographer and A Video Production Company

Understanding the differences between a videographer and a video production company
The difference between a videographer and a video production company is often the least understood concept among businesses.

A professional video production company has a professional web presence, an impressive portfolio, and a lot of experience. Their portfolio will highlight the various styles and formats. The videographer will often focus on pricing such as hourly rate […]

By |May 24th, 2017|Video Production Company, Video Production Training, Videographers Massachusetts, Web Video Marketing|Comments Off on Key Differences Between A Videographer and A Video Production Company|
  • Permalink Gallery

    3 Video Marketing Mistakes Which Will Result In Poor Viewer Engagement

3 Video Marketing Mistakes Which Will Result In Poor Viewer Engagement

These video marketing mistakes will lead to poor conversions

Video is on top of the list of every major marketing project in 2015. One of the main purposes of video is to engage viewers and convert prospective clients into loyal customers. Video engagement metrics are very measurable. A marketing video on your website will always improve the performance of your website. […]

By |April 24th, 2015|Marketing Video, Uncategorized, Video Marketing, Video Marketing Plan, Web Video Marketing|Comments Off on 3 Video Marketing Mistakes Which Will Result In Poor Viewer Engagement|
  • Online video marketing advertising
    Permalink The time is perfect for affordable video marketing ads on Facebook.Gallery

    Perfect time for small businesses and affordable video marketing ads

Perfect time for small businesses and affordable video marketing ads

High audience engagement through video marketing on Facebook
As a follow up to my post from yesterday about digital video marketing trends for 2015, I’d like to add a few comments regarding video marketing on Facebook for small and medium-sized businesses (SMB).

Facebook stated in March during their F8 conference that their users are now watching 4 billion videos each day. The […]

By |April 23rd, 2015|Video Marketing, Video Production Company, Videographers Massachusetts, Web Video Marketing, Western Mass Video Companies|Comments Off on Perfect time for small businesses and affordable video marketing ads|

Making The Emotional Connection Through Video Marketing

An opportunity to go beyond the hype and buzz with your video marketing

Finding and making an emotional connection with your audience is often more important than focusing on specific selling points, pain points, or facts alone. Many marketing videos that focus primarily on hype and buzz will be short-lived and quickly forgotten. It’s sort of like a sugar high. The […]

By |April 20th, 2015|Videographers Massachusetts, Web Video Marketing|Comments Off on Making The Emotional Connection Through Video Marketing|

3 Qualities Western Mass Marketing Videos Have In Common

How Western Massachusetts businesses merge modern marketing and web video
As a video production company, we have been helping businesses in Western Massachusetts incorporate marketing videos into their online marketing strategies for several years. The following three areas have emerged as important marketing components:
Web Videos For Mobile Marketing
25-45% of all web traffic comes from mobile devices and there’s indication that […]

  • Undertanding Video Production Pricing, Greater Springfield, MA
    Permalink Gallery

    “Mini-Documentary” Web Videos Profitable For Western Mass Businesses

“Mini-Documentary” Web Videos Profitable For Western Mass Businesses

Featuring real people proves to be popular video commercial ad format for Massachusetts video production company
Video commercial formats can be produced in 15, 20, or 30 second run times, sometimes even longer. But on the web it is not necessary to adhere to traditional TV broadcast run times.

Here at eTown Videos we produced our first web commercial for a […]

By |September 25th, 2013|Commercial, Massachusetts Video Producton Service, Video Production, Web Video Marketing, Western Massachusetts|Comments Off on “Mini-Documentary” Web Videos Profitable For Western Mass Businesses|

How To Make A Marketing Video

Creating your business marketing video – a basic guideline for beginners Most people agree that video is a great marketing tool to create content for your web site, Facebook page, or Twitter feed. There’s plenty of research and statics available to demonstrate the effectiveness of online video – I have also written about it in previous posts. At the same […]

By |August 26th, 2013|Marketing, Video Production, Web Video Marketing, Western Mass Video Companies|Comments Off on How To Make A Marketing Video|

Web Video Marketing Benefits For Springfield, Northampton MA Based Businesses

How much should I spend on our marketing video?
Even the most casual Internet user is realizing that the online experience is increasingly driven by web videos and video marketing. comScore, an Internet analytics and research company, estimates that the online video audience has reached approximately 85% of the entire US Internet audience.
Some time ago, Forrester Research found that a […]

Web Video Marketing for Easthampton, Northampton Massachusetts Based Businesses

Visiting Shiel Farm in Southampton for the Greater Easthampton Chamber of Commerce
A few weeks ago we shared some details about our visit with Carolyn Shiel of Shiel Farm and Greenhouses located in Southampton, MA. Well, here’s the completed web marketing video which we produced on behalf of the Greater Easthampton Chamber of Commerce. As many of you know, eTown […]

Visual Effects And Cool Photography Highlight Northampton, MA Clothing Boutique In Promotional Online Video

Out-of-the-box thinking is what we do here at eTown Videos most of the time, its one of my favorite parts of creating videos. That is exactly what was required when we had an opportunity to produce a web video commercial for Jackson and Connor in Northampton, Massachusetts, a men’s clothing boutique in Thornes Market. During a meeting with […]

By |September 29th, 2012|Massachusetts Video Producton Service, Video Production Company, Web Video Marketing, Western Mass Video Companies|Comments Off on Visual Effects And Cool Photography Highlight Northampton, MA Clothing Boutique In Promotional Online Video|