Let’s take a look at return on investment (ROI) and online video Most of us accept the notion that online video has an engaging and persuasive effect on its viewer audience. In fact, I blogged about viewing habits of senior executives a few days ago. In that blog post I reviewed a study by Forbes Insights and Google, and how [...]
Executives indicate they are willing to take purchasing action after watching business web videos The web continues to be in the middle of a video make-over and more senior executives are open to taking action after having watched a business related video. Forbes Insights, in association with Google, released a report entitled “Video in the C-Suite: Executives Embrace the Non-Text [...]
30 second impact videos for technology companies Certain industries are sometimes difficult to visualize such as software developers or IT companies. Producing a web video for technology companies may require a slightly different approach and a little more creativity. If your business is looking to make an immediate impact at a trade show or on your company website then your [...]
How much should a two minute promotional video cost? A common question with no easy answer. I’d like to address the question of how to obtain video production cost and pricing for your business. As I am not that familiar with other video production companies’ pricing policies – this blog post will focus primarily on how we process pricing requests [...]
Should we get a promotional web video? Frankly, I think the question of whether or not you should get a promotional web video for your small business or corporate needs has already been answered. Back in 2006, we spent a significant amount of time explaining the benefits of web video and why businesses should post them to their websites. Today, [...]
Corporate video and promotional video; marketing strategies for enhancing your corporate brand online The eTown Videos team at national conference preparing to film a keynote presenter. Developing a sound online corporate video and promotional video production is critical for almost any online marketing effort. Corporate web video productions have come a long way over the [...]
Most businesses and organizations would benefit from some basic animation, for example, an animated logo will help lift the professional feel and look of your corporate video and company website. Animation can demonstrate, explain, and simplify things which live action can not always do.
Less is more when selling houses with online video When shopping for a home, web visitors will find that most realtors’ web sites rely mostly on photo slide shows to display homes to prospective buyers. The real estate industry has not yet fully embraced web video while the general Internet audience is consuming video in record numbers. But more and [...]
In the age of social media, as an automotive dealer you want your customers to tell the story about their cars and doing business with your dealership. Here are some strategies:
Online Marketing For A Law Firm. The technology and the rules of marketing have changed. However, the fundamental need for relationship building is as important as it ever was.