Western Mass and Vermont Travel Videographer

Do you like to travel? Whenever we have an opportunity to create travel videos we like to post and share them. Here's a selection of video blogs and destination videos created by eTown Videos. Please "Share" and "Like" if you enjoyed these video selections.

By |2019-02-01T04:00:36+00:00May 30th, 2014|Tourism, Travel, Videographer, Videographer Easthampton MA, Videographer Northampton MA|Comments Off on Western Mass and Vermont Travel Videographer

How Western Mass Businesses Establish Trust with a Web Video Testimonial

Web video commercials using testimonials Establishing trust with client testimonial videos In the online world trust is a central issue. Additionally, for a prospective client it is easy to loose interest in a website having an endless array of choices to click. As a video production company, one of our tasks is to help businesses persuade their prospective [...]

By |2019-02-01T04:00:36+00:00May 19th, 2014|Commercial, Testimonial video, Video Production, Western Mass Video Companies, Western Massachusetts|Comments Off on How Western Mass Businesses Establish Trust with a Web Video Testimonial

Should I Hire A Freelance Videographer Or A Video Production Company?

The difference between a videographer and a video production company Lucy's company is located in Springfield, Massachusetts and her employer needs a web video to explain their products. She's wondering if she should hire a local videographer or a video production company? The video production company she's considering has a great website, an impressive portfolio, and a lot of experience. The videographer [...]

By |2019-02-01T04:00:36+00:00May 17th, 2014|Massachusetts Video Producton Service, Video Production, Video Production Company, Videographer, Videographers Massachusetts, Videography, Western Massachusetts|Comments Off on Should I Hire A Freelance Videographer Or A Video Production Company?

Video Marketing Is An Investment and NOT An Expense For Western Mass

3 Tips to maximise your video marketing ROI Peter Drucker once noted: “Nothing happens until someone sells something”. If your business is in the selling business, and who isn’t in one way or another, then you need to advertise. Word of mouth alone may not be enough. When we began producing promotional videos in 2006 for Western Mass businesses, promotional [...]

By |2019-02-01T04:00:37+00:00May 16th, 2014|Uncategorized|Comments Off on Video Marketing Is An Investment and NOT An Expense For Western Mass

3 Qualities Western Mass Marketing Videos Have In Common

Modern Video Marketing = Mobile + Content + Production Value How Western Massachusetts businesses merge modern marketing and web video As a video production company, we have been helping businesses in Western Massachusetts incorporate marketing videos into their online marketing strategies for several years. The following three areas have emerged as important marketing components: Web Videos For Mobile [...]

Developing A Profitable Marketing Web Video, Part 3 of 3

Balancing Run Time and Cost The old adage "less is more" applies to most marketing videos. Trim the fat of the script to avoid unnecessary clutter. When producing a profitable marketing web video for businesses and organizations in Western Massachusetts and many parts of New England, we have found that the longer the video runs the less likely viewers will [...]

By |2019-02-01T04:00:37+00:00May 7th, 2014|Marketing Strategy, Marketing Video, Massachusetts, Massachusetts Video Producton Service|Comments Off on Developing A Profitable Marketing Web Video, Part 3 of 3

Developing A Profitable Marketing Web Video, Part 2 of 3

Working With Your IT Staff or Web Developer Working with your IT staff or web developer to add video to your company website As a Massachusetts video marketing company we encounter skeptics from time to time with respect to implementing video on their website. They may be reluctant to add video to their website for technical reasons such [...]

By |2019-02-01T04:00:37+00:00May 7th, 2014|Marketing Strategy, Marketing Video, Massachusetts Video Producton Service|Comments Off on Developing A Profitable Marketing Web Video, Part 2 of 3

Developing A Profitable Marketing Web Video, Part 1 of 3

How to plan a web video production that delivers more sales and leads Planning a video marketing campaign that delivers more engagement, sales, and leads. This 3-part guide is designed to provide marketing professionals with the basic tools to develop a plan to produce and create profitable web videos. The Internet is full of web video marketing campaigns [...]

By |2019-02-01T04:00:37+00:00May 7th, 2014|bounce rate, Marketing Strategy, Marketing Video, Massachusetts Video Producton Service|Comments Off on Developing A Profitable Marketing Web Video, Part 1 of 3

Do You Need a Video Marketing Plan?

How to create a video marketing plan in 3 basic steps Three Basic Steps to Create A Video Marketing Plan The reasons you need a video marketing plan are outlined in this brief overview of web visitors' behavior: In the somewhat distant past, clients opened the phone book (remember those?) and called a toll free number. Today, talking [...]