3 Steps To Generate Leads With A Marketing Video

3 steps to launch your new product or service with a video marketing campaign The pressure is high to generate new business right away for a new product. As a sales and marketing manager, you ask yourself 'What is the quickest method to generate leads for my sales team?' Generating sales leads fast by following these 3 simple steps for [...]

By |2019-02-01T04:00:35+00:00April 28th, 2015|Marketing Video, Massachusetts, Video Marketing, Video Marketing Company|Comments Off on 3 Steps To Generate Leads With A Marketing Video

3 Video Marketing Mistakes Which Will Result In Poor Viewer Engagement

These video marketing mistakes will lead to poor conversions Quality, brevity, and focus are key elements in any video marketing campaign Video is on top of the list of every major marketing project in 2015. One of the main purposes of video is to engage viewers and convert prospective clients into loyal customers. Video engagement metrics are very measurable. [...]

By |2019-02-01T04:00:35+00:00April 24th, 2015|Marketing Video, Uncategorized, Video Marketing, Video Marketing Plan, Web Video Marketing|Comments Off on 3 Video Marketing Mistakes Which Will Result In Poor Viewer Engagement

Cheer, Shout, And Keep On Learning

The mistakes I made often resulted in the best lessons for growth. “If you haven’t made a lot of mistakes by the time you are 40 then you probably haven’t done much”, those were the words of a business professor at American International College during my graduate studies. I remember how I felt when I first heard that [...]

By |2019-02-01T04:00:35+00:00April 24th, 2015|entrepreneur, entrepreneurship|Comments Off on Cheer, Shout, And Keep On Learning

Perfect time for small businesses and affordable video marketing ads

High audience engagement through video marketing on Facebook As a follow up to my post from yesterday about digital video marketing trends for 2015, I’d like to add a few comments regarding video marketing on Facebook for small and medium-sized businesses (SMB). The time is perfect for affordable video marketing ads on Facebook. Facebook stated in March during their [...]

By |2019-02-01T04:00:35+00:00April 23rd, 2015|Video Marketing, Video Production Company, Videographers Massachusetts, Web Video Marketing, Western Mass Video Companies|Comments Off on Perfect time for small businesses and affordable video marketing ads

YouTube or Facebook, a big shift in video marketing is coming

Facebook and YouTube were by far the most popular channels.                   77.8 % of respondents in a recent survey by Mixpo  ran a video marketing campaign on YouTube in 2014, while 63% chose Facebook during the same year. The survey included 125 agencies, brands, and publishers and shows us some [...]

By |2019-02-01T04:00:35+00:00April 22nd, 2015|Facebook, Marketing Video, Video Marketing, YouTube|Comments Off on YouTube or Facebook, a big shift in video marketing is coming

What’s Holding Back Sales for Technology Companies?

"One of the biggest obstacles we have to overcome during the sales process is the fact that technology is usually invisible." - Sven Kielhorn, eTown Videos Overcoming Barriers to New Technology Adaptation through Web Video I have been selling and marketing technology services and products for over 20 years. Based on my own experience and working with clients [...]

By |2019-02-01T04:00:35+00:00April 21st, 2015|Animation & Special Effects, Motion Graphics, Technology, Technology Company, Video Animation|Comments Off on What’s Holding Back Sales for Technology Companies?

Making The Emotional Connection Through Video Marketing

An opportunity to go beyond the hype and buzz with your video marketing Making an emotional connection will be remembered long after the facts are forgotten. Finding and making an emotional connection with your audience is often more important than focusing on specific selling points, pain points, or facts alone. Many marketing videos that focus primarily on hype and [...]

By |2019-02-01T04:00:35+00:00April 20th, 2015|Videographers Massachusetts, Web Video Marketing|Comments Off on Making The Emotional Connection Through Video Marketing

2014 Business Person of the Year – Sven Kielhorn

Greater Easthampton Chamber of Commerce 2014 Business Person of the Year - Sven Kielhorn Re-published with permission by the Greater Easthampton Chamber of Commerce January 2015, Greater Easthampton Chamber of Commerce awards ceremony. Sven Kielhorn, Denise Kielhorn, Daniel Mimeault Congratulations to Sven Kielhorn of eTown Videos, Southampton, MA, for winning the Chamber's 2014 Business Person of the Year [...]

By |2019-02-01T04:00:36+00:00April 3rd, 2015|Easthampton Chamber, Videographers Massachusetts, Western Mass Video Companies|Comments Off on 2014 Business Person of the Year – Sven Kielhorn

2014 Business of the Year: Tandem Bagel Company, Easthampton, MA

Re-published with permission by the Greater Easthampton Chamber of Commerce Easthampton Chamber Video Spotlight for Tandem Bagel Company, Easthampton, MA "An engineer, a fitness instructor, and the owners of a contracting company decide to open a bagel place...No, it's not the start of a joke that I'm sure we would all laugh at. It's the story of a few 40-somethings [...]

By |2019-02-01T04:00:36+00:00April 2nd, 2015|Easthampton Chamber, Easthampton Massachusetts, Easthampton Videographer, Western Mass Video Companies|Comments Off on 2014 Business of the Year: Tandem Bagel Company, Easthampton, MA