Creative Storytelling – Key To Online Video Ads
The online video audience is fundamentally very different than the regular TV audience. The online audience is social and wants feedback on everything they say instantly. They want to be part of the conversation about the brands that interest them. They want updates and posts about everything and everyone in their lives. They are not just hanging out on their couch and watching programs with interruption-based TV commercials – they want to participate. They want to be challenged, entertained, moved, and delighted. They love creative storytelling about their favorite organizations, community heroes, and the companies they do business with. As a business owner, you want to embrace this audience.