Explainer videos require context to make them accessible and understandable
No matter what your endeavor in life, mastering the art of explaining things is well worth the effort. Explainer videos are a fundamental and important video communication tool. We live in a world with vast amounts of data and information in which facts are difficult to decipher without any context. In order to make your data and facts more accessible and understandable to your audience empathic explanations are needed.
The best explainer videos don’t always come from arduous research but rather from a shift in perspective. A conscious and creative effort is required to see a group of facts from a fresh and new context. And this new context always involves seeing the world from your audience’s point of view.
Explainer videos are idea bundles with a unique communications approach
Explainer videos have the advantage of seeing “idea bundles” in a new perspective, and the audience uses at least two modalities. Combining creative visuals and a compelling script significantly decreases the amount of time the audience requires to interpret your ideas. It may take someone 20 minutes to read about an idea or concept, and comprehend it – but it is possible to convey the same information in about two minutes with a well-articulated video explanation, which uses both visuals and audio. Understanding comes more easily. I am certain you have experienced an increased learning ability with well-designed video tutorials. It is really quite remarkable how much faster understanding is achieved with explainer videos.