Understanding the differences between a videographer and a video production company The difference between a videographer and a video production company is often the least understood concept among businesses. A professional video production company has a professional web presence, an impressive portfolio, and a lot of experience. Their portfolio will highlight the various styles and formats. [...]
Overcoming Barriers to New Technology Adaptation through Web Video I have been selling and marketing technology services and products for over 20 years. Based on my own experience and working with clients in the technology sector, one of the biggest obstacles we have to overcome during the sales process is the fact that technology is usually invisible. Most clients [...]
Explainer videos require context to make them accessible and understandable. No matter what your endeavor in life, mastering the art of explaining things is well worth the effort. Explainer videos are a fundamental and important video communication tool. We live in a world with vast amounts of data and information in which facts are difficult to decipher without any [...]
Wishing our clients, friends, and partners a Wonderful Holiday and a Happy New Year. Happy Holidays and Merry Christmas from eTown Videos Posted by eTown Videos on Tuesday, December 22, 2015 As yet another year draws to a close I would like to thank our clients, friends, and partners for choosing eTown Videos, LLC as your video production company. In January of 2016, we [...]
Why You Need More Than Bullet Points And A Slideshow - Utilizing Multimedia PresentationsPowerPoint presentations are still perceived to be an effective communications tool but it is not what most spectators expect to see in 2014. In other words, a slow slide-by-slide presentation can lead to viewer fatigue and boredom. Many people have seen too many PowerPoint presentations and they [...]
Creating attention grabbing holographic video animations with Adobe After Effects I still believe that the art of storytelling continues to be the core of our video production process. We spent much time upfront to gain a deep understanding of the customers' vision and passion for their business. Without this upfront investment of time and effort any video producer would be [...]
Most businesses and organizations would benefit from some basic animation, for example, an animated logo will help lift the professional feel and look of your corporate video and company website. Animation can demonstrate, explain, and simplify things which live action can not always do.
