How to create a video marketing plan in 3 basic steps Three Basic Steps to Create A Video Marketing Plan The reasons you need a video marketing plan are outlined in this brief overview of web visitors' behavior: In the somewhat distant past, clients opened the phone book (remember those?) and called a toll free number. Today, talking [...]
Is Video Production Quality Important? Online videos come in many varieties - from dogs on surfboards and people dancing. I watch them because many are indeed fun and entertaining, you could also become an unexpected star on YouTube :-) Many online videos are shot with low res phones or smart phones. Interestingly though, per Mashable, 9 out of the top [...]
How much should I spend on our marketing video? Even the most casual Internet user is realizing that the online experience is increasingly driven by web videos and video marketing. comScore, an Internet analytics and research company, estimates that the online video audience has reached approximately 85% of the entire US Internet audience. Some time ago, Forrester Research found that [...]
