5 Solutions to the Most Common Video Marketing Challenges Even experienced marketers may find that managing a video marketing campaign can be a daunting task. Things can go wrong quickly and cost your company money. Let's review some common challenges and our proposed solutions. 1. Have your script reviewed by a professional scriptwriter Challenge: Writing a script [...]
4 Critical Points You Need To Know About Creating Software Demo Videos The objective of any software demo is to make potentially abstract and difficult concepts easy to understand. Depending on the software for which we are creating a demo (or training) video, it can be a relatively complicated concept. However, the use of motion [...]
Understanding the differences between a videographer and a video production company The difference between a videographer and a video production company is often the least understood concept among businesses. A professional video production company has a professional web presence, an impressive portfolio, and a lot of experience. Their portfolio will highlight the various styles and formats. [...]
Overcoming Barriers to New Technology Adaptation through Web Video I have been selling and marketing technology services and products for over 20 years. Based on my own experience and working with clients in the technology sector, one of the biggest obstacles we have to overcome during the sales process is the fact that technology is usually invisible. Most clients [...]
How healthcare video stories change patients’ lives Increasingly, healthcare providers are turning to video storytelling to help communicate a value, concept, or a point of view. A healthcare system which includes a human-focused treatment plan and performance data have proven to be extremely effective. The reason is that a rational argument with data and charts is often not as [...]
This is Easthampton, MA Posted by eTown Videos on Tuesday, February 2, 2016 It is truly an exciting time to both live and work in the Easthampton area. The Massachusetts Cultural Council granted Easthampton’s application for designation as a Cultural District in 2013 - making Cottage Street the 16th in the Commonwealth. The designation was granted [...]
Art in the Orchard 2015 "Feed Me Apples", Lindsey Molyneux, driftwood, steel. The biennial Art in the Orchard 2015 in underway. I have been looking forward to the event for weeks and I know so have many others from far and near. Art In the Orchard, which is open all day from August 15 - October 31, 2015, is a [...]
Nashawannuck Pond Boardwalk Easthampton MA - Closer or Further From Nature? Today, I use my blog space discussing a different matter other than the usual video production related content. Easthampton, MA just opened a major recreational project to the public on June 2, 2015. The official ribbon-cutting ceremony with Mayor Karen Cadieux will be on Saturday, June 13, 2015, and [...]
Concept example of a new corporate media mix of motion graphics and video How to stand out with a memorable multimedia video at your next presentation The video presentation could start with your corporate branding message using your company logo, values statement, and positioning statement. This opening sequence includes contemporary motion graphics and a fitting soundtrack, which [...]
3 steps to launch your new product or service with a video marketing campaign The pressure is high to generate new business right away for a new product. As a sales and marketing manager, you ask yourself 'What is the quickest method to generate leads for my sales team?' Generating sales leads fast by following [...]
