Important Components For A Good Marketing VideoWe identified three major components to creating a good marketing video:StorytellingInformationLocalizationGet a Quote Good storytelling: Web videos must include good storytelling, a good narrative. In fact, some of the best web videos we created include real people talking about real situations. It doesn’t matter if it's a small business owner talking about his or [...]
Is Video Production Quality Important? Online videos come in many varieties - from dogs on surfboards and people dancing. I watch them because many are indeed fun and entertaining, you could also become an unexpected star on YouTube :-) Many online videos are shot with low res phones or smart phones. Interestingly though, per Mashable, 9 out of the top [...]
How much should I spend on our marketing video? Even the most casual Internet user is realizing that the online experience is increasingly driven by web videos and video marketing. comScore, an Internet analytics and research company, estimates that the online video audience has reached approximately 85% of the entire US Internet audience. Some time ago, Forrester Research found that [...]
How to get the most mileage out of your business marketing video For many businesses video marketing has become an essential part of their online marketing strategy. However, I’ve also found that many businesses after receiving the completed video production, struggle to figure out how to actually get the most mileage out of their business marketing video. Most of our [...]
Suggestions for mapping out YouTube marketing, video marketing strategies for businesses in Massachusetts As a video content producer and creator, the last few weeks of the year are typically an appropriate time to take a look at what lessons we can learn from video production, video marketing and YouTube marketing during the past year. Well, here’s [...]
Creating better video content through focus on human-interest stories Today, I'd like to highlight an area which is certainly nothing new but can sometimes be overlooked. I have observed that some of the most effective video productions focus on the people who create, produce, and use your products or services. In other words, videos which tell a compelling, heartwarming, inspiring, [...]
Social Media Examiner, an online guide to the social media industry just released their annual report entitled “State of Social Media Marketing Industry”. The report covered the most popular social media marketing channels, however, I will focus this blog post and my review on how online marketers will use online video in combination with social media in 2011. The analysis [...]
Most SEO companies do not offer video marketing for their clients As I observe the video marketing landscape, I have come across some very talented web marketing and SEO (search engine optimization) companies. My chats and meetings with them have been filled with thought provoking ideas and strategies. However, most do not offer video marketing or video SEO. Video SEO [...]
