Featuring real people proves to be a popular video commercial ad format for Massachusetts video production companyVideo commercial formats can be produced in 15, 20, or 30 second run times, sometimes even longer. But on the web it is not necessary to adhere to traditional TV broadcast run times.Here at eTown Videos, we produced our first web commercial for a [...]
How much should I spend on our marketing video? Even the most casual Internet user is realizing that the online experience is increasingly driven by web videos and video marketing. comScore, an Internet analytics and research company, estimates that the online video audience has reached approximately 85% of the entire US Internet audience. Some time ago, Forrester Research found that [...]
Helping Western Massachusetts businesses tell their story with online video If you’re struggling to come up with just the right words to say about your business on camera then you’re not alone. At eTown Videos we have dealt with all types of businesses and one of our primary objectives is to help our clients tell their unique story with a [...]
Saving time and engaging your customers with professional video marketing strategies Video marketing means incorporating videos into your marketing campaigns. The primary objective of marketing videos is typically to promote your products, such as a new product launch, introducing your company, as well as delivering product information. The type of videos and that we have created and produced for companies [...]
Let’s take a look at return on investment (ROI) and online video Most of us accept the notion that online video has an engaging and persuasive effect on its viewer audience. In fact, I blogged about viewing habits of senior executives a few days ago. In that blog post I reviewed a study by Forbes [...]
Executives indicate they are willing to take purchasing action after watching business web videosThe web continues to be in the middle of a video make-over and more senior executives are open to taking action after having watched a business related video. Forbes Insights recently published a report that show that web video continues to make gains [...]
In the age of social media, as an automotive dealer you want your customers to tell the story about their cars and doing business with your dealership. Here are some strategies:
