4 Critical Points You Need To Know About Creating Software Demo Videos
The objective of any software demo is making potentially abstract and difficult concepts easy to understand. Depending on the software for which we are creating a demo (or training) video, it can be a relatively complicated concept.
However, the use of motion graphics and multimedia is particularly appropriate for software demo videos as well as software training videos. For example, while your software may be extremely important for the academic or corporate sectors, it may not be necessarily interesting to watch the demo or training for it. Perhaps the software is not as easy to learn as you’d like it to be.
Therefore, when we create software demo or training videos, we spend a fair amount time with both the marketing and technical departments to gain a solid understanding of its application and how it benefits the end-user.
Here are a few strategies to consider for the production of software demo or training videos
- Simplicity: The goal of any video is simplicity. The flow and tone of the video should be easy to follow and concise. As I stated in previous blog posts, spend some time on the development of the script. A well thought-out script will be the driving engine of the remainder of the video.
- Information: Just because the script is simple, it does not imply a lack of useful information. Any video needs enough information to solve a consumer’s problem and/or provide training. Be clear, concise, but avoid unnecessary information. Otherwise, a first time viewer could be overwhelmed and not watch or share the video.
- Run time: Today’s web viewer wants a short video, and to be able to digest and understand the material in the video as quickly as possible. Depending on the depth of the training, run times will vary.
- High production value: The motion graphics and multimedia techniques need to adhere to a high standard. Today, the video consumer is used to watching high quality productions. Your video should be no exception. This includes top-notch motion graphics, voice-overs, music, and colors. For example, a static screen capture of a user interface is not a high-end graphic. To add subtle, smooth movement with a pointer would help to emphasize key features and benefits and keep the eye focused. Below are two client video examples:
Professional Video Productions and Delivery
With all training or demo videos, consider delivery. Will your audience be able to view the video on Windows, Mac, iPad, Android, iPhone? Users expect to be able to see the videos anytime, anywhere, and on any device. Therefore, it’s critical to make sure your software demo videos are viewable on all major platforms.
Finally, consider using all online distribution channels available to you. Facebook, YouTube, LinkedIn, company blogs, email campaigns.
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Need Video Production Advice and Pricing? Call, 413-324-1130, or contact us online and we will respond with a complimentary consultation and costs.