How Western Massachusetts businesses merge modern marketing and web video

As a video production company, we have been helping businesses in Western Massachusetts incorporate marketing videos into their online marketing strategies for several years. The following three areas have emerged as important marketing components:

Web Videos For Mobile Marketing

25-45% of all web traffic comes from mobile devices and there’s indication that this trend will not stop. Clearly, it makes perfect sense to make sure your website is responsive and that you develop a specific mobile strategy. At the same time, we work with clients to make sure they understand what roles video plays to a mobile audience. Not all videos that play on a desktop browser will play on a smartphone or tablet. Therefore, before you get ready to launch your next video campaign, do not forget about your mobile video audience. Many will never look at your website on desktop computer.

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Web Videos For Content Marketing

Viewers love sharing videos on social media – but not all videos. What they share are the videos that provide relevant, informative, and entertaining content. Video messages that interrupt rather than inform do not get viewed on the web. Interruption based marketing works on TV because audiences are dedicated to their TV programs and will simply endure the advertisement. However, the web is different. Your web audience (mobile or desktop) will seek out the video they like to watch or simply click away if the video fails to satisfy.

Web Videos With High Production Value

Web audiences expect high quality video productions; the Internet offers plenty of great videos to choose from. Web video has evolved from an amateur platform to well-produced videos with great storylines.

Therefore, when you are considering having a marketing video produced, choose a company that offers the full range of video production services. That would include developing the concept or the “Big Idea”, script writing, experienced filmmakers and videographers, great video editors, and creative video animators.

In summary, create a video that is mobile ready, offers superb content, and delivers a high production value. Your and your company’s reputations depend on it.

Remember to “Like” and “Share” this post if you found it helpful. Thank you for your continued support for our blog. I write this blog for you with the aim to help you plan, create, and produce great marketing and training videos.

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