A promotional video should be between 30 and 120 seconds, here’s why:

There are some exceptions to this rule of the maximum two minute run time but it’s a general guide which will work well for marketers and their online video marketing campaigns. We have been working with many businesses in Western Massachusetts, Vermont, and Connecticut, and experience tells us that viewers and visitors will stop watching your video if your video is running longer than two or perhaps two and a half minutes. The attention span of web servers is short and let’s face it – folks are busy. People want information in a short, concise and entertaining manner.

Video Marketing Goals: If your marketing goal is to introduce your company with a short introductory marketing video or to help drive sales for specific services or products then I would have the following recommendations:

A general introductory promotional video could include interviews, B roll footage of your staff and office, and general highlights of your products, services, and company history.

If your goal is to create an attention grabbing 30 or 60 second video Рperhaps launching a new product or simply to draw some attention to your business then I would recommend a video that includes some well thought-out motion graphics. Motion graphics and visual effects can communicate  concepts or ideas extremely effectively while making web viewers aware of your brand and the solutions you offer. Motion graphics can be tricky Рbe sure not to overdo it with visual effects.

We have recently completed video productions for several businesses in Northampton and Easthampton, Massachusetts which include the above-mentioned video marketing styles. I invite you to take a look at our homepage and watch some of our recent video productions and I welcome any comments or questions that you may have.

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By |2019-02-01T04:00:43+00:00September 13th, 2012|Massachusetts Video Producton Service, Motion Graphics, video production times, Web Video Marketing, Western Mass Video Companies|Comments Off on How Long Should My Web Video Be?

About the Author:

Sven Kielhorn can be reached at the eTown Videos' offices, 413-324-1130. About Sven and eTown Videos: Sven Kielhorn founded eTown Videos in 2006. Sven has been working in motion graphic design and digital video for 15 years. As Video Producer at eTown Videos, Sven works with businesses in developing strategies to incorporate web video technologies into their online marketing campaigns. Additionally, he works on all phases of video production, post-production, and video marketing. Feel free to reach out to Sven if you'd like to discuss your next video project.